WebsiteClosers® presents an SBA Prequalified eCommerce Furniture Retailer that has been serving its customer base for 22 years. This well-rounded company is known for its specialization in Home Furniture, with a particular focus on Kids and Adult Bunk Beds, which represent the majority of its sales. Additionally, the brand offers a line of mattresses, catering to diverse customer needs. Operating through multiple online platforms, the company sources its quality products from a global network of suppliers in countries such as Vietnam, Malaysia, China, Brazil, and the US.
There hasn’t been any noticeable impact yet on their pricing due to the tariffs, since just 5% of their SKUs come from China. With an Average Order Value of $2,800 and an efficiently streamlined supply chain, the company is known for fast and reliable product deliveries.
The company employs a hybrid inventory model, with a significant portion of its products stocked in a centralized warehouse, while also utilizing drop-shipping for select items. This operational efficiency is complemented by a dedicated workforce, including full-time warehouse packagers and a part-time data entry staff, ensuring smooth daily operations. The company owners are actively involved in the business, dedicating their expertise to overseeing operations and accounting, while a full-time consultant contributes to strategic decision-making.
The brand’s digital marketing strategy effectively uses paid media SEO to generate a strong 1,400% ROI, enabling the company to be highly competitive in this profitable and evergreen niche market. Despite not currently selling on major marketplaces like Amazon, the brand maintains a strong online presence and sees significant growth potential through product range expansion and increased marketing efforts.
A new owner has substantial growth opportunities with this business, particularly through the expansion of its product line and by launching new marketing efforts.
The typical customer demographic includes households with an income of $100,000+, primarily aged between 30 to 75 years old. These customers, often parents, grandparents, or owners of vacation homes, appreciate the high-quality products, free shipping, competitive pricing, and excellent customer service provided by the company.
Business Broker Takeaways
1. Efficient Operations. The business operates with a highly streamlined process that includes maintaining a consistent inventory turnover and managing daily shipments from its warehouse. This operational efficiency provides a solid foundation for further expansion.
2. Strong Digital Presence. The company’s digital marketing strategy is a powerful driver of revenue, with a balanced mix of paid and organic search contributing to a steady stream of traffic and new sales. The business sees an average of 16,000+ monthly visitors to its website, with a comprehensive SEO campaign enhancing its online visibility.
3. Scalability and Growth Potential. With a robust infrastructure in place, the business is well-positioned for significant growth. By adding new products and exploring untapped markets, the company has the potential to achieve at least a 35% growth rate, making it an attractive opportunity for investors looking to capitalize on the eCommerce boom.
