Website Closers® presents an SBA Pre-Qualified eCommerce Brand in the Golf Cart Parts & Accessories niche, which has designed and developed a tremendous, high converting website for all things Golf Carts. They offer an impressive array of 14,000+ products. With golf carts becoming more popular in neighborhoods, resorts, and tourist campgrounds, this brand has become known for its focus on high-quality parts and superior customer service.
The company has an Average Order Value of $750. All products are sourced from vendors in the U.S., and their batteries and chargers have become top sellers. As more customers discover their brand, the company grows. They saw 32% YOY revenue growth and an increasing Repeat Order Rate as well.
The business has become a favorite among golf cart owners, and these buyers return often for additional upgrades and replacements. While most of their sales have been Direct to Consumer, the company has also built trusted relationships with wholesalers and has a fast-growing number of B2B sales as well. The business now markets its product assortment to a diverse B2B client base that includes RV parks, convention centers, schools, public parks, airports, and other establishments. This business has tapped into a continuous need for popular accessories that keep golf carts running smoothly.
With a devoted customer base, strong supplier relationships, and an efficient and streamlined operation, the company has quickly become a trusted brand in this rapidly growing vertical. The seller wants to see the company continue to thrive under the right ownership and is seeking a buyer who wants a well-established and scalable eCommerce business.
The business recently moved in that direction by expanding its sales channels to include an Amazon storefront. That Amazon store has become a rising percentage of its general sales mix and the business now ships nearly 20 orders a day. Their sales remain steady throughout the year, with peak demand during the warmer months when customers invest most heavily in golf cart upgrades.
Another scale opportunity the company is exploring is to create its own line of products (since they primarily sell third-party brands). This would allow for an increase in margins for those branded products and more control over pricing and channels. The business is in early discussions about white-labeling new accessories and batteries and has a supplier in place for sourcing its own branded products. This represents a significant opportunity to boost margins in the future.
With the Golf Cart industry now experiencing significant growth beyond just traditional golf course needs, there are other growth opportunities this company could pursue. This business provides a clear opportunity for a U.S. Buyer to acquire this company and quickly scale it. Options include launching sales on additional channels including Walmart and eBay and starting a social media marketing campaign which has been an untapped opportunity for them. That could include partnering with influencers to build stronger brand recognition.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Fast Moving Inventory. With all vendors based in the U.S., the business has enjoyed high demand for its batteries and controllers, which are essential for golf cart performance upgrades. The business stocks between $100,000 and $200,000 worth of inventory at its 2,000-square-foot warehouse to keep up with demand. Even with such a large catalog, the company has fast-moving inventory and has started Dropshipping a larger number of orders. While 92% of orders are in stock, 8% are now Dropshipped.
2. Diverse Customer Base. With so many golf cart owners across the country, the business has no trouble finding new customers, and they appeal largely to men and women between the ages of 35-65 years old. These high-value customers often make additional upgrades and seek out new replacement parts, making them long-term buyers. These customers tend to make high-value purchases on essential golf cart upgrades such as batteries, controllers, and lift kits, while their B2B fleet customers tend to make larger bulk purchases and have given this company strong recurring revenues.
3. Proven Marketing. The business has attracted its DTC and B2B clients through an effective marketing campaign that relies on both paid and organic traffic. The primary focus has been PPC ads on Google, combined with high organic traffic from SEO-driven blog content that has brought 50,000+ unique monthly visitors to their website. Their high-quality blog content helped drive organic traffic by addressing topics that customers wanted to learn about, and another key resource has been the 25,000+ subscribers in their email database. The business runs regular email campaigns to boost upsells and introduce new products.
Conclusion
The business’ daily functions are managed by an experienced team that includes a full-time warehouse employee managing inventory and shipping, and three full-time overseas contractors who handle customer support and operations. The seller works as little as 5 hours each week, focusing mainly on decision-making and supplier relations to ensure smooth operations and continued growth.
The business has achieved its original goals to become more than just a business and to build trusted relationships with its DTC and B2B clients to encourage them to keep coming back. By their solid recurring revenues and expanding customer base, it’s clear this business delivers real value to its customers, while also maintaining strong supplier relationships.
The seller is now looking for the right person to build on this solid foundation and take the brand to the next level of success and profitability.
