Website Closers® presents an SBA Pre-Qualified eCommerce Business in the Performance Auto Modification space, with a long-standing reputation for their proprietary parts, primarily designed for the popular Cadillac V series cars, renowned for their high performance that keeps them competitive with brands such as Mercedes and BMW. The company has attracted a devoted customer base of “car guys” who have a passion for their Cadillac and plenty of disposable income for parts that keep it operating smoothly and looking brand new.
This business is Pre-Qualified for SBA Lending through one of our trusted lenders, giving Qualified Buyers the chance to acquire it with as little as 10% down. The remaining balance can be financed over 10 years via competitive interest rates, making ownership both accessible and affordable.
This 7-year operation is humming along nicely, generating an 88% YOY increase in Profit and developing a highly loyal customer base with a 75% Repeat Order Rate.
They have successfully tapped into the pride of ownership and performance these Cadillac enthusiasts have, and this business has become a top source for both vehicle performance parts and tuning and installation services. The company maintains a catalog of 200+ SKUs, a mix of proprietary engine modification products manufactured for them, and turbochargers and tuners provided by top-name brands in this industry. Because the Cadillac V series cars are so expensive, the owners spare no expense in keeping them at optimal performance. It’s a key reason why the business has a 75% Repeat Customer Rate.
Recently, the company decided to put most of its focus on the eCommerce side of the business and hired outside contractors to perform the service work, with all work done under the company’s brand name. Their Average Order Value of $994 gives it a large number of scale opportunities through sales and marketing.
The business has an excellent understanding of the mindset of its customer base, which includes men between the ages of 21 and 75, with the largest concentration between ages 35 and 55. These buyers are looking to give their vehicles the horsepower to make them the best on the road.
Their customer base is strong, with highly enthusiastic reviews and excellent customer referrals. The company also uses a smart social media marketing campaign on Facebook and Instagram to connect with their customer base and build strong brand recognition. With 5,400+ followers on those two platforms, their regular posts continue to attract newcomers. A blog on their website that goes into greater detail on the parts they sell and how to install them also boosts organic traffic to their site.
The company operates in a thriving vertical. The Auto Parts market is projected to grow by $393 billion through 2027. The market is experiencing significant growth with innovations transforming this industry when it comes to components for vehicles that are more durable, efficient, and cutting-edge. That means the new owner will be operating a business in an industry that is growing rapidly and is primed to be scaled quickly.
The most exciting thing about this business is its ability to take the platform built and begin to scale it from here. To scale effectively, the business could expand its vehicle coverage by offering tuning services for additional high-performance Cadillac models as well as other luxury and sports brands, such as Corvette, Camaro, and BMW M-series. Introducing a subscription-based tuning support package or VIP membership can provide ongoing optimization for enthusiasts seeking continuous performance enhancements. Additionally, exclusive performance packages—bundling ECU tuning with premium performance parts—can be developed with tiered pricing to attract different customer segments. To further strengthen brand credibility and reach, they could leverage social proof and influencer partnerships, collaborating with automotive influencers and YouTubers to showcase real-world results and customer testimonials.
Establishing dealer partnerships with performance shops and Cadillac dealerships can also create new revenue streams by positioning their services as an official upgrade option. Finally, enhancing digital marketing and e-commerce efforts—through website optimization, targeted paid ads, and expanding online sales of performance parts—will drive customer acquisition and maximize revenue potential.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Experienced Team. The business is efficiently run by a skilled and professional team that includes full-time coordinators of operations, services, and social media marketing. This team manages customer service calls and daily tasks, and the company has a reputation for handling all customer inquiries manually. All orders are shipped from the company’s 1,000-square-foot warehouse, where the team ships orders daily, averaging 10 shipments per day. Because of the high demand for these SKUs, the company maintains $400,000+ in inventory and has exclusivity contracts with its suppliers for its branded products. The business works with multiple trusted and reliable suppliers.
2. Marketing Opportunities. Customer testimonials, strong content marketing on their social media platforms, and a blog that gets updated regularly have contributed to rising sales. There are certainly plenty of additional marketing tools the business could employ. That includes paid media on Google, collecting emails on their website for email newsletters, similar SMS text messaging campaigns, and having the website fully optimized for SEO keywords. The company could also expand by listing products on additional sales channels, including Amazon, eBay, and Walmart.
3. Scale. Given the company’s growth trajectory, one of the most exciting aspects of this business is its opportunity to scale. This can be accomplished by expanding vehicle coverage, launching subscription-based tuning support, creating exclusive performance packages, leveraging influencer marketing, forming dealer partnerships, and enhancing digital marketing and e-commerce.
Conclusion
With the company’s decision to have outside contractors handle service work in the future, the focus has been entirely on growing the eCommerce side of the business. The company knows its customer base and how to keep them happy and coming back for more, and their high recurring revenues and experienced team enable a new owner to quickly shift the focus to solid growth opportunities in a thriving industry.
The seller is available to provide assistance and training post-acquisition to ensure that the business continues to operate smoothly under the new owner.
