WebsiteClosers® presents an SBA Prequalified Pharmacist-Formulated Supplements eCommerce Brand, focused on science-backed Health Solutions. The company offers a wide range of proprietary formulations developed over years of professional experience and clinical expertise. Their product line includes 5 patented dietary supplements, skincare items, and wellness tools, all created to support common health concerns with natural alternatives.
With a commitment to quality, all products have been designed and developed to be free from Artificial Fillers, Soy, Dairy, and Gluten, ensuring they meet the highest consumer standards. This forward-thinking approach not only strengthens the brand’s market position but also enhances its potential for growth and expansion. The business sells DTC via its branded website (Shopify Storefront) and on Amazon, with a combined catalog of 29 Primary SKUs. These are proprietary, custom Pharmacist Formulations—not generic white-label products, including several patented formulations.. Every batch is made in FDA-inspected U.S. labs and tested independently for quality. Repeat customer rates average over 85%. The business has solid product reviews on Amazon, with a 4.8-star seller rating and multiple products carrying Amazon’s Choice badges.
Average order values are $80 on Shopify and $44.56 on Amazon. Over 3,200 customers are on subscription via Shopify, with another 1,300 on Amazon’s Subscribe & Save. The email list includes 117,348 contacts, and there’s an archive of email templates, blog articles, and eBooks available to support ongoing campaigns. With a 100% stock model, the company leverages both its website and a prominent Amazon storefront for sales, achieving a balanced revenue stream from both platforms.
Orders are processed automatically and shipped through their fulfillment partner, which sends out around 55 packages a day. The business’s digital marketing strategy is robust, utilizing email marketing and Amazon PPC in addition to social media. Active Campaign powers their email marketing, and Facebook and Instagram ads help bring in new customers.
Business Broker Takeaways
1. Strategic Growth Potential. The business has identified several growth opportunities, including targeted ad campaigns, expansion of the product catalog, and an enhanced affiliate marketing program. Additionally, the potential for international sales and collaboration with social media influencers presents a significant opportunity for scaling the brand. Finally, a renewed focus on new customer acquisition will yield returns for years due to extremely high customer loyalty.
2. Operational Efficiency. The brand operates with a streamlined, virtual team and utilizes a third-party logistics provider for inventory management. This efficient structure allows the current owner to focus on strategic and creative pursuits, with the potential for new ownership to further optimize operations or reduce personal workload by delegating responsibilities to a capable COO.
3. Strong Customer Loyalty. With an impressively high repeat customer rate for years, currently at 85% and a high average order value, the brand benefits from a loyal customer base that drives consistent revenue. The company’s dedication to customer service and satisfaction further enhances its reputation and competitiveness in the health and wellness market.
Operations
The seller works about 10 – 15 hours a week and focuses on product development, marketing copy, and creative tasks. Fulfillment is fully outsourced to a 3PL in Michigan, and a small remote team manages advertising, customer service, and campaign execution. The team also includes a part-time Marketing Director and 2 Customer Support Reps. No full-time staff are required, and no physical office is needed.
The brand has built a loyal audience of women between 40 – 55 years old, who continue to come back for the clean, reliable products. The current owner is committed to a seamless transition and willing to stay involved in an advisory role if a buyer desires. The owner is also open to keeping a minority equity stake, depending on overall dealstructure and the buyer’s strategic growth plans. Finally, she is also willing to license her likeness, name and brand perpetually to an acquirer. What this means for the buyer is that they could benefit from the owner’s continued presence while taking full control of operations.
Growth Potential
The business has plenty of room to grow, especially for someone experienced in digital marketing or eCommerce. Opportunities include expanding internationally, tapping into influencer channels, adding new health categories, and scaling up the affiliate program. One new product, a topical nerve relief spray, is already in development and expected to launch soon. The owner has already set up strong systems, and the business has a highly engaged customer base ready for a new owner to build on.
