WebsiteClosers® presents an SBA Pre-Qualified eCommerce Brand serving homeowners and trade professionals in the premium outdoor cooking and backyard living market. Established in 2022, the company offers thousands of products, from individual grills and pizza ovens to appliances and cabinetry for complete outdoor kitchens. Their service includes complimentary 3D kitchen designs, product guidance, and customer financing options. These services help customers work through larger purchases where appliance sizes, layout, and product compatibility matter.
SBA Financing Opportunity
This business has been pre-qualified for SBA financing, offering a distinct advantage to prospective acquirers. For qualified buyers, this means the company meets stringent lender criteria for consistent cash flow, operational stability, and financial documentation — reducing uncertainty and expediting the lending process. With only 10% down required, buyers can secure ownership through a 10-year, fully amortized loan at competitive fixed interest rates, allowing for an affordable monthly payment structure and maximum leverage of capital.
Business Model
The company operates through their own website, sourcing products from U.S.-based manufacturers and distributors as an authorized dealer. Suppliers ship orders directly to customers, eliminating the need to purchase stock in advance, manage warehouse space, or handle packing. Their catalog covers outdoor cooking, refrigeration, storage, heating, and related accessories.
Average order value reached $1,328.28 in 2026, up 35.1% from $983.57 in 2025. Purchases range from smaller accessories to appliances costing several thousand dollars, with complete kitchen projects offering room for larger orders.
Homeowners make purchases for new construction, remodeling, and backyard upgrades. Contractors, builders, and designers can return for products across multiple projects. Demand is strongest during spring and summer, while fireplaces and heaters help extend selling activity into cooler months. January is typically slower following the holidays.
Digital Marketing & Traffic
Paid search is the primary customer acquisition channel, bringing shoppers who are actively looking for grills and outdoor kitchen equipment. The website receives approximately 25,000 to 30,000 unique visitors per month, and their email database contains more than 14,700 contacts.
An outside team handles email and SMS campaigns, including promotional messages and basic automated follow-ups. The returning customer rate stands at 8.41% year-to-date in 2026. Social media activity averages two posts per week, featuring current offers and customer projects.
SEO remains an area for development. A previous agency engagement did not produce the improvements ownership expected, and a replacement provider has not been selected.
Operations
Six team members work alongside ownership. Four customer service representatives cover phone and email inquiries, while a sales representative assists prospective customers and a web designer maintains the website, product promotions, and design changes.
The business typically receives 20 to 30 phone calls and 5 to 15 emails daily. A central customer support system keeps inquiries and website chats together, allowing the team to manage order questions, delivery updates, returns, and warranty requests.
Ownership spends approximately 3 to 5 hours per day overseeing customer issues, checking order progress, and helping with sales questions. Daily work also includes confirming supplier availability, updating listings and pricing, and coordinating shipments. Their cloud-based systems allow the business to be managed remotely.
Business Broker Takeaways
1. Sales Growth. Revenue rose 54.8%, from $2.39 million in 2024 to $3.70 million in 2025. The seller reports a further 34.7% increase year-to-date in 2026 compared with the same period in 2025.
2. No Stock or Warehouse. Supplier-direct fulfillment allows a buyer to offer a broad catalog without taking on the storage, packing, and advance inventory purchases associated with stocking these larger products.
3. Support for Larger Projects. Design assistance, customer financing, and a dedicated sales representative help customers plan purchases involving several appliances. These services also support relationships with trade professionals who need products for ongoing work.
Growth Opportunities
Expanding the trade partner program would give a buyer more opportunities to build relationships with contractors, builders, designers, and landscapers. These customers can purchase across several projects, making direct outreach and regular account follow-ups practical next steps.
More detailed product guides, comparison pages, and outdoor kitchen planning content could help attract organic traffic. Their existing email audience also provides room for more specific campaigns around abandoned carts, related accessories, warranties, and seasonal purchases.
A manufacturing partner already allows the company to sell outdoor cabinetry under their own brand, although the products are not exclusive. Developing this line and combining cabinetry with appliances could support larger project packages. Additional marketplaces are another option, provided supplier shipping timelines can meet each channel’s requirements.
Summary
This eCommerce retailer is an attractive investment opportunity for those looking to enter or expand in the premium outdoor living market, offering significant market growth potential and established operational systems. A buyer would take over an operation with staff and online systems already in place. The sellers are pursuing other ventures and can provide product guidance during the transition.
