WebsiteClosers® presents an SBA Pre-Qualified eCommerce Brand in the Jewelry Space and an Online, Membership Based eLearning Platform. This combined offering allows an investor to acquire 2 separate business divisions that hold unique positions in the market with low competition and growing at growing 32% YOY. Both divisions have a number of growth opportunities available in the near term. Combined, this company has 14 years of experience that over the years has attracted a loyal customer base for each division.
In addition to acquiring two successful brands that are growing nicely, this company has been pre-qualified for SBA Financing, which allows a Qualified Buyer to purchase this business with just 10% down, amortized over 10 years at highly competitive interest rates. For this business, that means putting down as little as $60,000 to acquire $220,000 in cash flow. The eCommerce brand also comes with $100,000 in inventory and the eLearning business has highly valuable recurring revenue. This allows an ROI for a buyer in as little as 4 short months.
The Jewelry division has built up a vibrant customer base for a catalog containing 300+ finely crafted items. The products are sold across multiple channels, including their branded website, Amazon.com, and eBay.com. The company is now working on a variation of the products designed to have global appeal. Products sell for a high Average Order Value of $309 and the company has an additional 40,000 SKUs to tap into for growth.
In addition, the company has a separate but equally thriving audience for its eLearning division. Their training forum operates on a membership-based platform. By subscribing, members get access to 24 educational programs, and the platform provides certifications and hands-on internship opportunities. This platform is also getting a high share of very enthusiastic reviews.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and scale it quickly by launching new products and new courses, expanding their sales channels to include platforms such as Etsy and Walmart, expanding their social media marketing campaign, and launching sales globally using Amazon’s International platforms.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Vibrant Marketing. Digital marketing remains one of the company’s enduring strengths. With two divisions to market, the company has been able to drive sales and expand its customer base through a vigorous social media marketing strategy that delivers high organic traffic to their websites. An effective email marketing campaign serves the same purpose while also boosting upsells and cross sells for items in their growing catalog. This has also enabled the company to operate two businesses while keeping advertising expenses low. In addition, the company creates video ads on Facebook and YouTube and has successful partnerships with affiliates and influencers.
2. Diverse Customers. Few competitors are offering such a unique mix of Jewelry products and educational services, and their eCommerce Brand and eLearning Programs have given this company a very diverse customer base. Their customers tend to be men and women in their 20s or 30s who share certain characteristics, including being married and well-educated. Most of their customers also earn between $69,000 and $82,000 annually, giving them plenty of disposable income.
3. Solid Operations. The company has trusted and reliable relations with 10 suppliers, with most of its inventory being sourced from top-selling products crafted by 3 U.S.-based manufacturers. To maintain such a large catalog, the company maintains relationships with numerous small suppliers who manufacture additional SKUs when needed. The company is not reliant on a single manufacturer for its SKUs, and this has been an enormously productive arrangement for them.
The company has 3 part-time employees managing content creation, website management, social media, and product photography, leaving the owner to focus on strategic planning.
The Company
Launched in 2010, the company has been able to perfect its craft in both divisions over the past 14 years and is now enjoying strong YOY revenue growth and a leadership position in two niche fields.
The company has grown substantially in the past 5 years, thanks to their uniquely crafted products and strong focus on customer service. The company continues to grow at a healthy pace, and the sellers are available to work with the buyer post-acquisition to ensure the company continues to grow.
This Company is Represented by:
WebsiteClosers.com
Technology, Internet & eCommerce Business Brokers
WC 3574