WebsiteClosers® presents an eCommerce Snack Brand that has carved a niche in the premium and adventurous Snacks market for 17 years. Originally founded as a Gourmet Popcorn Shop, this company has evolved into a dynamic e-commerce operation, offering a diverse array of Exotic Meat Snacks and Gourmet treats. A hallmark of this brand is its commitment to sourcing all products from U.S.-based vendors, ensuring quality and exclusivity, and mitigating the impact of tariffs.
The company’s product portfolio is vast, featuring approximately 400 unique items on Amazon and an additional 50 – 100 SKUs across platforms like Etsy, Walmart, eBay, and its own website. Among its offerings are exotic meat snacks such as Kangaroo, Ostrich, and Alligator. Proprietary products constitute a significant portion of revenue, underscoring the brand’s emphasis on distinctive, in-house packaged assortments.
They operate from a small warehouse with one full-time employee handling fulfillment and logistics. The semi-absentee owner spends just 5 – 10 hours a week on admin and supplier communication. Almost all sales go through Amazon’s FBA program, keeping shipping efficient and customer service light. The rest of the orders come from their website, Walmart, Etsy, and eBay, with those platforms making up a small but stable share of sales. Their inventory moves quickly and is built around a pass-through model. They average around $160,000 in inventory value per month but turn stock fast, especially in Q4 when demand spikes. Their gross margin is 66%, and the average order value is $24.73.
Their TACoS has remained steady at around 7.5%, which is significantly below industry averages. There are no active SEO, email, or social media campaigns. Their customer list includes over 2,500 email subscribers and 4,000 past website buyers, but no consistent email marketing has been put in place. The potential here is obvious; someone with digital marketing knowledge could tap into a loyal, experience-driven customer base without having to build it from scratch.
The company has a repeat purchase rate of 17% and a private label sales percentage of 57%. Notably, the brand enjoys a perfect Amazon Account Health Score of 1000 and a year-over-year revenue growth/CAGR of 47%. These metrics reflect the brand’s strong market position and potential for further expansion.
Business Broker Takeaways
1. Scalable Operations. The company operates with minimal owner involvement, requiring only 5-10 hours per week. This low workload presents an opportunity for a new owner to focus on scaling the business. With a full-time Director of Operations and seasonal part-time support, the operational structure is designed for efficiency and ease of management.
2. Market Position & Growth Potential. Positioned within Amazon’s gated Grocery and Gourmet Foods category, the brand benefits from a competitive edge and opportunities for strategic vendor partnerships. Expansion potential in direct-to-consumer sales, non-Amazon marketplaces, and B2B channels offers significant avenues for revenue growth.
3. Financial Health. The business is SBA loan eligible with clean financial records and holds a registered trademark. These attributes, combined with insights from Amazon Brand Analytics, provide a solid foundation for strategic marketing and product development initiatives.
Room to Grow for the Right Buyer
There’s untapped upside in almost every area. The Shopify site has good bones, but traffic is light. Running email campaigns, basic content marketing, or working with micro-influencers could all bring quick results. Third-party marketplaces, like Etsy and Walmart, are underused but have clear demand. The B2B side is also undeveloped, despite strong wholesale margins and distributor rights already in place. Because they’re well-established in Amazon’s gated Grocery category, they also hold a rare spot that new sellers can’t easily access.
For buyers who want a stable, growing brand that’s not overexposed or saturated, this is a strong opportunity. The backend is clean, the products are distinct, and the operations are simple. A buyer who can expand marketing, explore wholesale partnerships, or launch new SKUs will have plenty to work with here.
