Website Closers® presents a comprehensive Digital Marketing Firm specializing in the design of tailored business solutions via software development and digital marketing. With an impressive 20 years of experience, their team of developers and marketers is adept at crafting innovative digital products and executing dynamic marketing campaigns. An extensive range of services includes UI/UX design, custom web and app development, SEO, and more, all aimed at assisting clients in overcoming challenges and promoting growth.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for three important reasons:
- The company has demonstrated consistent and robust 52% year-over-year growth, indicating strong management, performance, and customer demand. It has a highly proficient team in place that runs 90% of the business. A director of sales and marketing handles day-to-day operations, enabling the owner to dedicate minimal time weekly to key tasks.
- Revenue stems primarily from recurring customer payments across various offerings, encompassing software, website development, and marketing services. The company adopts a minimal advertising approach, with 67% of sales attributed to upselling to existing clients. The remaining revenue is derived from referrals, email campaigns, organic search, event participation, and responses to RFPs.
- The primary customer base comprises medium-sized businesses with a decade or more of operation and annual revenues surpassing $1 million. These businesses are generally stable entities that actively pursue avenues for growth and demonstrate a willingness to invest in achieving their expansion goals.
Customer Acquisition
Until now, the company has primarily relied on organic growth, with minimal advertising efforts. However, in 2023, management partnered with a local Business Journal. This collaboration involved featuring in its monthly magazine, participating in its annual conference, and gaining visibility on its website.
In 2024, the focus has shifted towards three key initiatives. Firstly, outbound email campaigns are scheduled to commence shortly. Additionally, a local radio advertisement is currently airing, and plans are afoot to launch paid digital ads in either Q2 or early Q3, contingent upon completing the ongoing website refresh.
Workload & Personnel
Since a sales and marketing director runs day-to-day operations, the owner dedicates only ten weekly hours to the company. Primary responsibilities include:
- A weekly Monday status meeting
- Handling invoicing
- Hosting the most prominent customer call on Fridays
- Any miscellaneous blockers or escalations
A highly experienced team is in place that is motivated to remain post-acquisition, should a buyer desire. They work in the following positions:
- Sales & Marketing Director
- WordPress & SEO Specialist
- 3 Software Developers
- UI/UX Designer
- Word Press Developer
Additionally, depending on the project, a network of miscellaneous contractors is used for designs, paid ad campaigns, or database integration and reporting services.
Given the systemized nature of operations and the skillful team handling most responsibilities, few special skills, aside from general leadership and management proficiencies, are required for a buyer to operate and grow this business. Sales and marketing proficiencies would be beneficial to boost growth but are optional.
Contact Website Closers today to learn more about this rare investment opportunity.
