Website Closers® presents a growing 6-year Lead Generation Business that has been SBA Pre-Qualified for this acquisition. The business is a leader in its niche industry – providing lead generation services for the Medical Billing Vertical. They specialize in generating warm leads from medical practices looking to outsource their medical billing; leads get routed to 3rd party medical billing companies.
While they compete with roughly 5 different companies in their industry, they stand out by being one of the larger volume players in the market, with their product converting into paid clients at or below their client’s allowable customer acquisition goals.
Leads are generated through the customizability of their services, which includes geography/practice area, shared/exclusive routing options and fast setup. Once a partner takes an interest in their services, the brand requires them to prepay approximately one month’s worth of leads. Each time they route the partner, they deduct the price of that lead from their balance. The partners add more prepayments to their balance in order to continue receiving leads.
Their services have won over a healthy mix of both wholesale and retail clients, with about 40% of their volume routing to wholesale buyers and the rest being retail. They see little seasonality and enjoy consistent and stable earnings.
Business Broker Takeaways:
Scale Opportunities
Outside of expansion, the brand could also be bolstered through additional marketing. Paid search has produced the highest intent service requests thus far for the company, and their paid search accounts still have plenty of opportunity to get more granularity and capture more quality volume with additional investment. Additionally, as the brand has yet to make use of social media marketing, doing so could be an excellent tactic for attracting new leads.
Their improved marketing could also help the brand increase their number of pre-paid customers, which would, in turn, boost their monthly working capital.
Conclusion
This acquisition has a healthy amount of potential, and has been up to be a steady, turnkey source of income for their ownership. The light workload that the owner will need to run operations gives them ample time to focus on scaling or any of their other opportunities, providing them with valuable flexibility in their schedule. The ideal buyer would understand paid search, lead routing and account management, and could see the potential to lead this brand to even greater heights.
This Lead Gen Company is Represented by:
WebsiteClosers.com
Business Brokers
WC 3337