Website Closers® presents an SBA Pre-qualified eCommerce Brand that operates via multiple sales channels (DTC and B2B) in the Men’s Accessories Category. Operating for over 18 years, this company has become a leading name in the men’s fashion industry, celebrated for offering some of the most exclusive collar accessories available. Their products provide a stylish and practical upgrade by transforming shirt collars into adjustable hidden-button-down collars, enhancing both functionality and appearance in men’s wardrobes.
The Company
The company’s SBA Pre-Qualification means a qualified buyer can acquire the business with as little as 10% down, with the SBA Loan amortized over 10 years at industry-leading interest rates. This makes it an attractive opportunity for someone looking to enter the men’s fashion market and see a return on their investment quickly.
Since their inception in 2006, The brand has refined its catalog to focus on 25 top-performing SKUs, a strategic shift from its original lineup of over 500 men’s accessory products. Sales are predominantly driven by Amazon, which generates 80% of revenue, complemented by their Shopify site and wholesale partnerships. The brand enjoys a strong 23% repeat order rate, with average order values (AOV) of $44.16 on Shopify and about $26 on Amazon. Their customer base is highly loyal, male professionals from age 30 to 55 with annual incomes exceeding $100,000 and above.
Marketing
The brand employs a comprehensive marketing strategy, with paid advertising through Google Ads, Facebook Ads, and Amazon Ads. Additionally, they leverage an email list of over 47,000 subscribers and have recently partnered with an SEO firm to improve organic traffic. The SEO team is also developing a blog to drive more sales through non-paid channels. The brand is looking to leverage Amazon’s fulfillment centers into regions, the European regions, such as other parts of the UK, France, and Germany. They are looking at partnerships with a 3PL provider to support D2C and B2B sales in the European market.
The brand is set to launch two new product lines alongside their patent application. This continuation of expansion of both territory and products are expected to maintain growth and opportunities. Innovation stays at the forefront of this brand’s ethos and will further strengthen this brand as the industry leader in their space. This strategic move will introduce personalized style to their customers. For the holiday season, this company has created some newly thought-out designs in both metal and plastic, along with an assorted set to meet the demand for shorter shirt collars, aligning with current fashion trends.
Scale Opportunities
Growth opportunities abound for a new owner. Expanding Amazon storefronts internationally and investing further in the Shopify channel could significantly increase online revenue. There is also potential to grow the wholesale division by offering Private Label and Custom Collar Stays for corporate gifts and promotional purposes. Instead of focusing on department stores, the brand could explore Private Label partnerships with larger shirt brands. Hiring a dedicated salesperson to seek out business collaborations and expanding social media efforts could also drive organic growth and brand awareness.
Conclusion
This eCommerce brand has carved out a unique niche in the men’s apparel industry. With nearly two decades of experience, a loyal customer base, and multiple growth avenues, this business offers a fantastic opportunity for a buyer looking to step into a well-established, profitable company. If this acquisition aligns with your investment goals, contact Website Closers today to learn more.
Business Broker Takeaways
1. International Sales: Leveraging Amazon’s global reach, this brand sells across multiple countries, including the US, UK, Canada, France, Italy, Mexico, and Germany. Their products are also available in men’s specialty stores, high-end gift shops, and premium department stores through wholesale channels. Right now, they have a strategy to begin selling via Amazon fulfillment centers as they additionally found partnership with a 3PL in Europe for their DTC and B2B sales.
2. Lightweight Workload: Ownership commits just 6 hours per week to strategy and decision-making, while a full-time COO manages daily operations. This COO oversees third-party vendors, customer service, and social media. Three part-time employees handle fulfillment, bookkeeping, and graphic design. Many other responsibilities, such as SEO, PPC, Amazon management, and content creation, are outsourced to trusted third-party contractors.
3. Efficient Stock Model: The brand operates on a 100% stock model, with 80% of its volume fulfilled through Amazon FBA. In-house shipments include about 17 orders daily from Shopify and smaller stores, while weekly department store orders add another 50 to 100 shipments. The company keeps $200k to $250k of inventory in Venice, FL, alongside stock in Amazon warehouses, with orders placed quarterly or semi-annually. They work with a reliable factory family agent who sources from multiple factories, ensuring steady production.
