The business is a powerhouse culmination of 3 well-established Consumer Product Brands all with stellar 4+ star reviews on Amazon (primary sales channel) with 4 trademarks registered in the US and the UK. This luxury brand in the always hot health and beauty vertical experienced an amazing growth rate of 38.8% in Q1 2020 over the prior year. The 3 brands are focused on a Proprietary Product Line of around 50 SKUs, including Cat-Themed Scented Candles, Premium In-House Designed Home Candles and Luxury Bath Products.
The business consists of three solid, distinct brands, each generating revenue. One focusing on cat lover novelty items (such as candles and clothing), one a branded luxury candle brand that has a larger number of higher priced SKU’s, and a bathroom accessory brand including bathroom rugs and another focused on bath and shower products. An average order value of $24 is in the consumer spend sweet spot, but still high enough to give the hint of luxury.
New owners will inherit a ready to go business plan for 2020 to grow the profit by 25-30% over 2019. Multiple scaling opportunities exist beyond this. E-commerce, in particular the home accessory market, has seen an uptick with the current Coronavirus Pandemic, making this is an ideal time to step into an established e-commerce business that is going nowhere but up.
The candles are products of the home of luxury, Italy, and manufactured in China. Each SKU is branded under one brand name. Inventory is kept in stock, branded and prepped, and shipped to Amazon as needed. A trusted group of multiple suppliers are all rock solid and dependable. All products are sold on the US and Canadian Amazon marketplaces – all FBA/ Prime, with overstock sent to the UK market.
This solid, easy to run business is manageable from anywhere, with a minimum amount of work time. (20 hour work week at most, but averaging 4 hours most of the year). Most work centers around sales maintenance and product development. This is a single owner operated business, but there is a contracted writer to maintain the blog, who can be kept on.
Immediate scale opportunities include a combination of PPC/AMS advertising added at Amazon, which can be done by a new owner or outside advertising agency. Also, exploring other online marketplaces, like Etsy, eBay, and Walmart. Offline brick and mortar stores and exploring large scale sales opportunities (like apartment/home staging and refurbishments) can also work towards building rolling revenue. As always, the addition of new SKU’s and bundles should remain a priority. This is a mature brand, with thoughtfully established procedures in place. It’s purr-fect opportunity for someone with vision to step in and ‘light the way’.
This Multi-Branded Consumer Products Company Represented by:
Technology, Internet & Amazon FBA Business Brokers
Listing ID: 2044