This is a leading eCommerce company in the barware and drinkware niche – the company’s branded line is comprised of Christmas stockings fitted with a tap – this unique offering has become a top seller with retailers on Amazon, and earned high-profile recognition from high-traffic media outlets such as BuzzFeed, Cosmopolitan, and Delish just to name a few. This company has created a hybrid business model, capitalizing on sales across several channels including Amazon, a polished dot com storefront, and retail store sales, all yielding 100% YOY growth since inception.
Focusing on a single fast-moving and trademarked SKU, this brand has created an original product with three approved patents held in-house. Given the nature of the product and its seasonality, this is an excellent opportunity for the budding entrepreneur to jump into and enjoy spending the bulk of the year focusing on growth of the brand rather than getting bogged down in day to day operations.
The current owners spend most of their marketing efforts on Instagram marketing – paying large Instagram profiles and making the product go viral. While this has worked tremendously well for the past two years, there is obvious growth potential through further marketing such as PPC, SEO, furthering social media throughout the year, and utilizing a 7,000+ email database. With only one SKU currently being offered, the ability to add products under the owned brand are great as the owners have an excellent relationship with their supplier that will transfer over nicely. Moving further with retail sales in which the current owners have a list of contacts to supply the new owner, and entering the global Amazon market are sure fire ways to raise sales in the upcoming season.
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