Our firm includes an expert team of professionals that specializes in Digital Marketing and Lead Generation, which provides all franchise owners with the leads they need to be successful in the marketplace. Lead Generation can be a distraction for Brokers, but with us, the leads are provided so that brokers can focus on closing, and not prospecting.
From inbound and outbound lead generation efforts, to attendance at industry masterminds, tradeshows and events, we develop an ongoing lead stream that helps our broker prosper. Additionally, we do a tremendous amount of relationship building with groups that cater to and support our audience, which results in a large referral network.
We are unique in that we provide leads to our brokers and do not ask for any marketing or co-op dollars from our brokers. This means that our brokers do not need to worry about the time or expense normally associated with one of the most important aspects of being a business broker: lead creation and development.
Additionally, we teach our brokers how to invest in their own lead generation and how to get involved in local masterminds, events, and shows to further develop their book of business.
Our Lead Gen process is something that starkly differentiates our firm from other business brokerages and is critical to understanding our value proposition. Lead flow is critical to a broker’s success. Our corporate marketing team will develop and implement ad campaigns specific to each franchise location. We will develop marketing strategies for the benefit of the entire franchise network. Additionally, leads from all over the world can be provided to brokers, regardless of their location … and as brokers become more and more successful as CLOSERS with our firm, deal sizes will increase and the opportunity to generate even more leads will rise.