Build Your Email List with These 6 Easy Tools

While personalization is becoming ever more crucial in the business world today, a decent and targeted email list will make all the difference to your e-commerce business. Building a quality, engaged email list, however, requires effort; it is not one of those things that you leave to chance. Email campaigns need to continue; it is a gradual process, even with a marketing team behind you. That’s where this guide comes in.

With an active email list, promoting and expanding your business feels like a breeze; you can only imagine the massive lead generation and high conversion rates. But if you have a lousy email list, you’ll just end up with high bounce rates and disappointing returns.

What is an Email List?

An email list, as the name implies, is just a list of email addresses that a business or an individual compiles from a customer, any prospect that turns into a customer, or traffic visiting their website. Such addresses are utilized in the sending of targeted marketing messages, newsletters, promotions, or updates directly into the inboxes of these recipients. Have you seen those email pop-ups from the sites you visit? Yeah, you’re on their email list now!

You can slice email lists into smaller groups based on demographic, interest, or purchase data to create content that best fits their needs and, therefore, is more effective in marketing. The point of an email list is to increase your chances of getting leads; that way, you’ll be able to turn those leads into loyal customers afterward.

Why Email List Building

A mailing list could be more worth your money than a load of followers across all social media accounts, mainly because these leads have made it known that they are interested in what you have to offer and are one step away from conversion. Besides, you also wouldn’t have to rely on social media or search engine algorithms that have gotten rather bizarre these days and might mess with your brand’s visibility.

Once you drive leads and build up your email list, you’ll be able to send super-targeted and personalized messages to your target audience, thus helping you improve your conversion rates and return on investment. For example, if someone expressed interest in a particular product, you can send them an email about promotions related to that product. Moreover, the lists are suitable for keeping your clients updated with news and any changes that may take place, helping to create a bond and building trust between you and your client base.

Here are some reasons why businesses need to build an email list:

• Affordable marketing: Once the list is developed, sending emails costs practically nothing compared to the rising expenses in digital advertising. In such a cost-effective way, you can reach massive audiences.
• Personalization: Emails help you personalize your messages according to the preferences of your audience, their demographics, and behavior. You can automate emails to get sent out at the perfect time, which will help boost engagement.
• Better targeting: This means email can run more targeted campaigns, such as sending special offers like a referral program only to your most loyal customers. This added layer of precision will help ensure the right inboxes are hit with your messages, which provides a chance for better conversion rates.
• Complete control over your audience: While social media algorithms can significantly decrease the reach of your updates (it really has been challenging these days), with your email list, you have complete, nearly unrestricted access. You are in control of how your content is being consumed, so your messages don’t get lost or filtered out by other websites. It literally goes straight into their mailboxes right on their devices.
• Improved customer relations: Regular emailing allows customers to have faith in one’s brand by having it at the forefront of their minds. One is able to encourage a positive conversation that is continuous with the audience by giving them content with value, exclusive deals, or timely updates about their products or services.

Top 6 Tools for Creating Email List

Website business broker WebsiteClosers.com has the knowledge and background necessary to sell any e-commerce site, regardless of size or vertical. They also know how to manage operations for them and have an abundance of knowledge and wisdom to pass on to other entrepreneurs who want to grow their businesses.

For instance, building a healthy email list is essential in keeping a core group of customers interested in your product or service. If that email list is looking like Charlie Brown’s Christmas tree, here’s how to bulk it up:

• WiseStamp is a tool that helps you create a custom signature. But not just any signature; this one includes your picture, business updates, and contact information. You can even link a business update with the text “sign up for our newsletter!” or similar text that sends them to a contact form where they input their email address. With WiseStamp, you can control your mail look by selecting your preferred layout, fonts, colors, image shapes, and many more.
• Woobox helps online business owners create contests, sweepstakes, coupons, and quizzes to really amp up their marketing efforts by gathering relevant emails as individuals sign up for these contests and quizzes. It’s an engaging and fun way for people to become familiar with your brand.
• Give something, get something in return. That’s the idea behind Justuno. This tool offers visitors an incentive like a coupon, which they exchange for their email address. You can grow your email lists and drive more sales by setting up automation that triggers personalized messaging based on website behavior with the workflow builder in Justuno. You can also launch a new landing page very fast.
• Create an exciting and tasteful popup message with PopUp Domination for your site. When visitors enter, the popup appears and asks them to sign up to receive the site’s newsletter or offers them something else in exchange for their email address, like a special discounted offer. With PopUp Domination, it’s easy to add images and personalize the popup box. It even allows for analytics access.
• Create an opt-in form that is even more prevalent than the social media icons. SocialTriggers.com is an excellent tool for accomplishing this task.
• Place sign-up forms everywhere. It might seem obnoxious, but it actually works. Use forms at the top of blog pages, in a popup, or at the bottom of pages. Give the reader every opportunity, and you’ll maximize your chances of getting that coveted email address.

How Do I Build an Email List?

Email lists can be a super powerful tool for marketing, but it all depends on the quality of your list. This would only be effective if we say that buying a list of email addresses from people who are uninterested and bombarding them with messages of little relevance will only lead to better email campaigns and low conversion rates. Instead of focusing on a vast list, you should have a quality list that gives you serious leverage in your campaigns. Here’s how to do it:

1. Make your newsletter a product

Before diving into all the email list growth strategies, it’s essential to take a step back and make sure your newsletter is as great as it can be. If your readers don’t consider it a valuable way to spend their time, they won’t be in a hurry to subscribe, open, or pass it along to friends. For that to happen, think of your newsletter as a product. First, unique something extraordinary, then highlight all the great reasons people should check it out. It should resonate with the needs of your target audience.

2. Utilize Opt-in forms on your website

Your newsletter is ready; now it’s time to spread the word, and your website is an excellent place to start. To collect email addresses, you are going to utilize two vital tools: pop-ups and sign-up forms. Signup forms are the subscription boxes you can embed right into your website’s design. You’ll probably see those in footers or on sidebars. If you are running an e-commerce site, you might also find these in customer profiles or shopping carts. Pop-ups, on the other hand, are those small windows or banners that show up while browsing. They would not affect your site’s layout, and you are at complete discretion when it appears. Once you get comfortable working with the pop-up option, go ahead and add more; just make sure they are not in excess for visitors at one time, as this tends to irritate them.

3. Build lead magnets

Sometimes, the newsletter in itself needs to be better to prompt people to subscribe to your mailing list. That’s when lead magnets come in really handy. A lead magnet, which you might also hear being referred to as a freebie or content upgrade, is something of value that your audience desires that you give away in return for contact info. They often work really well because the value is more overt and immediate than that of a newsletter. If you are wondering how to sell an ecommerce site, or are looking to buy one to start an online company, contact the skilled website business broker, WebsiteClosers.com, today!