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How to Market Your Business on a Shoestring Budget

Posted by Charles Fisher in Articles


Marketing is the lifeblood of any business, and it can be overwhelming to think about the thousands of dollars that might have to be spent on promoting a service or product. Any internet business broker will tell you that marketing doesn’t have to rack up expenses; in fact, it can be accomplished successfully at nearly no cost at all.

  • Why buy an advertisement in a trade magazine when you can get the same (if not better exposure) by submitting an interesting article? The bio byline will contain all of the necessary contact information for your online business.
  • Sell wedding cakes online? Contact a company that sells wedding dresses and create a fun contest to co-sponsor with them. The cross-networking will help promote both businesses while potentially gaining twice the number of customers otherwise.
  • Comment, comment, comment! Scour through relevant blog sites and comment thoughtfully and knowledgeably to get noticed by the exact demographic you desire.
  • Yelp is free. Add your company to its list for an enormous boost of search engine visibility.
  • Infographics are fun, visual and inexpensive. Using a service like will help you create a flurry of people clicking to your site and linking to it.
  • Don’t just do business online – network by joining relevant meetup groups in the area to spread the word about your new business.
  • Create a Google My Business account which allows the business to show up on Google Maps, Google Plus and Google local search.
  • Utilize your blog to post scintillating content. The site blog is the perfect place to capture the interest of your customers, so make it something they come back to again and again.
  • Facebook is still hot – use it to create a Facebook group. Don’t, however, center it on your business; instead, create the group based on the theme of your business. Others will be chomping at the bit to join., a skilled and experienced internet business broker with two decades of experience in selling online websites, can help entrepreneurs in their quest to find the perfect online business that best suits their needs and their passion.