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Listing and Category Basics for An Amazon FBA Seller

Posted by Remy Belanger in Articles

Unfortunately, there are many different mistakes you could make in the process of launching your Amazon FBA business, but the good news is that there’s also plenty of advice to help you avoid many of these common mistakes and ensure that you get off on the right foot to begin generating profits sooner rather than later.

Two things you must consider as you build your brand and your Amazon FBA business are your listing of the product and your selection of category. If you’re a seller of a private label product on Amazon FBA, you own the product listing. This means that you must take ownership of setting it up and ensuring that it is perfectly targeted to drawing in your ideal customers. You’ve probably already put in plenty of work on identifying the next great product, and it can be easy to want to step over the listing process. But this could be a big mistake that could cost you sellers. Many Amazon sellers don’t subscribe to the idea of putting in just as much effort in creating their listings. Some of the most important components of your listing include;

  • Product descriptions
  • Title
  • Photos

You need to capture your customer’s attention quickly and explain what the product is and what it does. You only have a limited amount of space in which to accomplish these goals, so you need to be sure how to leverage this appropriately. You should have persuasive sales copy and extensive keyword research in order to succeed with your product listing. If you’re not comfortable writing your own copy, there are services out there that will help you to write copy that speaks directly to your ideal buyers.

When it comes to taking pictures, professional photography can go a long way towards drawing in buyers and determining whether or not your product is successful or not. Amazon is increasingly becoming a crowded marketplace, which means you can’t afford to skip over the process of selecting the write photos to sell your product. Together, your photos and listing help illustrate who you are and what you’re all about.

Make Sure You Put Your Product in The Right Category

Your product listing process includes the selection of category that your product will be featured in. You must verify that your product has been put in the right category. Trying to select a lower competition market as a way to earn your best seller badge can fail quickly.

Since many searches are broken down to a specific sub-category, you could be missing critical search results that could drive sales your way. Look your product up in Seller Central to see potential categories, but make sure that the one you select is relevant to the type of product.

If you’re thinking about selling your online website, set up a phone call with a business broker who can help you lay out the plan and the stages involved in selling your company. Your broker can become an important component of the valuation and sales process.