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Selling Online Businesses: What Options Do I Have?

Posted by Brian Tumpane in Articles


The idea of starting a business is more popular than ever, but with the statistics about how many businesses fail, more people are looking for successful businesses, in which the foundation has already been built. With the rise of online businesses, the opportunity to capitalize on a company whose structure is already built, poses a tremendous amount of potential. Selling online businesses doesn’t have to be hard.

But it is hard to know where to start if you have never purchased a company online before. You need to complete your due diligence and do appropriate research about the companies for sale as well as the business broker who you choose to interact with before moving forward.

It’s a good idea to have your ducks in a row before selling online businesses, including looking into options for a free business valuation. To sell a software company or to sell a tech company, you’ll want to know all your options upfront.

Why Online Business Purchases Appeal?

Buying is a very attractive option for online businesses today because so much of the leg work is already completed. The person purchasing the business doesn’t have to go through the grueling process of identifying monetization methods or a business model which means that the owner who steps in after a purchase can focus primarily on increasing profits and expanding the business. Selling online businesses has become more popular in recent years, with people searching terms such as “sell digital business” and “free business valuation” in greater numbers than ever before.

Know Your Focus

If you are searching for an online business for sale, it helps to cut down on some of the information that will come back to you in an initial search by being focused. You need to narrow your search from the outsets so that you eliminate the need to sift through sites or businesses that don’t match criteria such as your interests. Focus is critical; you have to know where to look. There are four primary ways that you can identify businesses for sale. These include;

  • Directly; if you know exactly what you are after, you might approach your business independently. You would still need to go through the right channels to do all of your research and due diligence. You can look at the back-link profile and website traffic using tools like AHREFS or Alexa. You may have to do some additional research to figure out who the website belongs to.
  • Online marketplaces; There are many different online business marketplaces that have companies currently listed for sale. You will always want to verify your best judgment and consider working with a broker.
  • Auction sites; Business marketplaces are similar to auction sites. However, potential buyers can bid directly on auction sites. These sellers have the opportunity to attract greater interest in their websites and earn more money because they drive up the price of the business. However, a seller may auction off a site without having a clear grasp of its value and a buyer may not be clear about everything that is involved in running the business. Competing with others can often drive a quick sale but one that may not be in the best interests of the buyer.
  • Website brokers: This is the most frequently recommended avenue because it is the one likely to have the most success. Website brokers will be individuals who are experienced with the knowledge and expertise about online business sales. They will also have a broad network to draw from and will focus on your personalized needs. Brokers make the buying process much easier on buyers. A broker works directly to resolve issues that arise throughout the sale and provide guidance going through a structured sale process. Since the broker is only paid when the sale goes through, they have a vested interest in finding the solution that is most appropriate for you.

Doing the right research is crucial for selling online businesses. When seeking how to sell your online business, find a broker who knows how to help with everything from a business valuation through the close of the sale.