WebsiteClosers® presents an SBA Pre-Qualified Market Research and Marketing Analytics business that helps agencies and brands find the right audience, shape the right message, and prove whether their marketing worked. For 16 years, this company has built a strong name in experiential marketing measurement, backed by a proprietary benchmark database of more than 220 campaigns and over 270,000 consumer interviews. The business holds 10 active client relationships, signed 23 contracts in the past 12 months, and carries a Net Promoter Score of 71.6 across 81 client responses.
SBA Pre-Qualification
This is an SBA-prequalified business! It means that our lending partners have thoroughly reviewed this business and approved it for SBA financing, allowing a qualified buyer to step in with just a 10% down payment, with the balance amortized over 10 years at highly competitive interest rates.
Business Model
The company serves clients through three service lines. Custom research is the core, covering market assessment, audience segmentation, message and concept testing, brand strategy, and experiential ROI measurement. Each project is sold at a fixed fee and billed in three steps: 40% at contract approval, 30% at data collection launch, and 30% at draft report delivery, with most clients paying on Net 30 terms.
The second line is an annual licensing and support subscription priced between $14,950 and $17,940 per year, giving clients access to the company’s methods, benchmark data, dashboards, training, and a dedicated Account Manager. Subscribers grew from 1 to 4 in about 2 years, bringing in roughly $64,300 in annualized contracted revenue with a 100% renewal rate and 0% churn over the trailing 12 months. The third line is a library of 11 syndicated benchmark reports priced from $695 to $1,295, sold through the company’s website and 2 third-party research publishers.
Client loyalty runs deep. Of 75 clients reviewed, 59% have commissioned more than one project, and repeat clients average nearly 8 projects each over about 4.5 years. Seven research engagements now entering their 3rd to 7th straight year are expected to bring in about $282,800 in 2027.
Digital Marketing & Traffic
Over the last 18 months, the company moved from a referral-based model to a repeatable lead system that now produces about 20 highly qualified leads every month. A monthly LinkedIn Live webinar is the main content source, and each session becomes YouTube videos, short clips, blog articles, newsletters, and social posts.
The YouTube channel has 1,000+ subscribers, and the house email list holds 2,109 contacts. Free tools, templates, and sample reports pull in inbound leads, which the CRM scores before sending them to sales. The company closes about 21% of qualified opportunities that reach a final decision, and 6 of last year’s 23 contracts came from buyers with no prior tie to the owner.
Operations
The company runs as a fully remote team with two full-time Research Managers, a part-time Research Assistant, and contractors handling marketing, sales, finance, database work, and systems support. Every process and project workflow is documented in a central knowledge base, and the business runs on common cloud tools rather than custom software. The client’s event staff handle fieldwork at live events; the company trains and monitors them, so no field workforce is needed. Projects start within two weeks and are delivered in three to four months. The team completed 13 studies in 2024, 15 in 2025, and 16 through October 2026. The owner works 15 to 20 hours a week, does not manage client accounts, and plans to cut back to three mornings a week by January 2027. When a 5-year Research Manager left on two weeks’ notice, the remaining team absorbed every project with no disruption to clients.
Growth Opportunities
The quickest win is converting more of the current lead flow, with over 2,000 open CRM records and 41 prospects already in qualification or sales stages. A buyer could sell the subscription to more experiential agencies and brand teams, cross-sell it into existing research accounts, and grow agency partnerships into more of their underlying brands. The benchmark database can be turned into new syndicated reports, automated benchmarking tools, and client dashboards. AI also gives a new owner room to speed up data cleaning, qualitative analysis, and first-draft reporting, raising output without adding much staff.
Business Broker Takeaways
1. Proprietary Assets. A benchmark database of 220+ campaigns, a registered service mark, and documented methods give this company an edge that general research firms would struggle to copy.
2. Strong Client Relationships. With a high Net Promoter Score and minimal client churn, the business boasts a loyal client base, ensuring steady revenue and potential for expansion.
3. Non-Owner-Dependent Operations: The business is structured to operate independently of the owner’s day-to-day involvement, making it an attractive acquisition target for buyers seeking to scale in the market research sector. The owner is open to a structured transition period to facilitate a smooth handover.
Summary
This acquisition gives a buyer the chance to own a well-run research firm with proprietary data, documented processes, a capable team, and a lead system already producing results. With clear room to grow subscriptions, products, and sales conversions, this business is well positioned for their next stage under new ownership.
