Website Closers® presents a 10-year-old business that is flourishing in various Apparel Categories under multiple in-house brands. While thousands of companies have and continuously attempt to enter this enormous industry, this business has the history, knowledge, expertise, and customer base that only longevity and industry experience provides. They’ve adapted over time and continuously keep up with trends in a large market, where they’re enjoying lucrative results. While their catalog is vast with over 250,000 SKUs, their higher-level categories in the Apparel sector include Outerwear, Belts, Socks & Accessories, Baby Clothing, Men’s Business and Business Casual Wear, Women’s Dresses, Underwear, Yoga Pants, T-shirts and so much more.
The company is known as a leader in the industry in several verticals, as they’ve expanded their range and built several brands. While Winter Outerwear is the top-selling product line, over the years, the company has developed a more comprehensive range of products that are also highly popular. The business peaks in Winter, but it has astutely lessened the impact of seasonality by introducing year-round products amongst its 250,000 SKUs.
Over time, the company’s management has automated this business to the point where daily operations are organized and efficient. The purchasing, distribution, sales, and day-to-day operations are easily taken care of and offer a potential buyer the promise of a seamless and stress-free integration. Custom products are shipped to the U.S. warehouse and then to the customer. Non-custom products are stocked by suppliers free of charge, and Amazon FBA is utilized.
The company employs a highly efficient full-time team of twelve that handles most tasks.
• Two members handle warehousing, including receiving, recounts, FBM, and FBA.
• A COO Manager oversees dropshipping and the future growth department
• Two private label buyers and product development specialists manage new lines.
• A bookkeeper maintains financials.
• Five dropship/ future growth officers supervise orders.
• A programmer supports tech-related operations.
The brand’s products are sourced and produced from various suppliers, locally and abroad. However, most are US-based and offer benefits:
• They have no minimums or, at the very least, minimums that are easy to meet.
• Great margins.
• No risk associated with defective products.
• They are designing and managing operations for the company, negating product development tasks.
• Unique designs every year. Even if competitors decide to copy a design and sell it on Amazon, it will quickly be outdated.
• Free warehouse storage.
• Free shipping.
• Ship on-demand direct to FBA at no extra charge.
• Goods are at least 80% sold out by the time payment is due.
• With the dropship supplier, they have negotiated a unique and exclusive deal on shipping and returns that no one else has. These relationships will extend to a new owner, maximizing cash flow and allowing time and budget to be spent on scaling the business.
In 2020, North America dominated the global fashion market. Fashion eCommerce accounts for roughly 23 percent of total online retail sales in the United States and has continued to experience steady annual growth in the past two decades.
In 2022, U.S. retail eCommerce revenue from selling fashion apparel, footwear, and accessories is set to reach $205 billion. By 2025, the online fashion retail sector could be responsible for almost $300 billion in sales.
The rising popularity of online shopping for convenience is expected to drive the market going forward. As a result, the eCommerce industry across North America is rising, and consumers are increasingly buying products through online retail channels.
The rapid penetration of eCommerce provides growth opportunities for clothing brands as it helps them cater to a more extensive customer base.
Furthermore, the growing influence of lifestyle blogs in marketing fashion items to a broader customer base should progress the sector further.
Given the brand’s success in the USA, international expansion is a highly profitable prospect.
New ownership can look at expanding Amazon sales worldwide, and their status and history on the platform will make this relatively seamless. Several of the brand’s products rank as top sellers. As successful as the business is, they have not yet tapped into the industry’s colossal influencer marketing opportunities or focused on paid social media advertising.
Both options have shown a great return on investment with focused campaigns, and the leverage in the industry cannot be understated.
Their custom range, which boasts an excellent average order value, hasn’t yet been marketed outside of Amazon. Based on the success of the existing agreements with major brands, the likelihood is that the vertical will grow exponentially with other brands coming on board and boosting revenue and marketing organically.
Expanding product offerings and adding new SKUs based on market trends is another expansion opportunity waiting to be utilized.
The most obvious next step would be to sell on secondary eCommerce platforms and introduce this wildly popular line of products to the millions of existing users who may not yet be aware of the brand.
Creating loyalty and recognition with targeted email campaigns and additional sponsored ads is also a viable option.
The financials of this great company speak for themselves and present an enormous money-making opportunity for a potential buyer. If you’d like to hear more details about this business and the vast amount of scale potential it has, contact Website Closers today.
