Website Closers® presents an online business benefitting enormously from the public’s pent-up desire to travel, to explore exciting vacation spots, and to enjoy adventures with family and friends. 10 years ago, the company recognized a gap within the online travel industry – no one was providing affordable VIP experiences to travelers. That became the nucleus for a business that has been providing vacationers with party package nightlife services in Cancun, Mexico and other popular destinations. Those packages have become a big hit with the company’s many customers, who routinely give them 5 Star ratings on TripAdvisor to what has been billed as the Ultimate Cancun Vacation Experience,” and those reviews have enabled the company to enjoy 14% Year Over Year growth rates.
Online vacation entertainment enjoyed a strong year in 2021 as previously curtailed travel spending strikingly rebounded. Now, all travel industry trends point in positive directions.
It was clear by the middle of 2021 that travel was back, and VIP experiences had become a popular way to take full advantage of a customer’s vacation time. People go on vacation to relax and discover, and VIP experiences give them a custom itinerary crafted by their agency to create a world of wonder for them … and to ensure they don’t miss anything at the destination.
The option of online bookings is also exceptionally popular today. Online bookings have made it easier than ever for families to create the vacation of their dreams in advance. Online travel bookings brought in an estimated $817 billion last year, an impressive number considering that the travel industry is now worth $1.2 trillion. Online bookings now represent one of this sector’s largest market shares.
After 10 years in business, they have become a well-recognized and trusted brand in the field of vacation entertainment services. They can scale rapidly as vacation travel continues to enjoy a solid rebound. With this brand having successfully appealed to people booking specialized vacations for spring break, wedding celebrations, bachelor parties and anniversaries, their customer base is projected to continue growing as their excellent high ratings continue to get posted. Travelers truly enjoy raving about their Ultra VIP Experience. This company has demonstrated it knows how to effectively market their services and cater to their customer base.
A Need Fulfilled. Launched in 2012, the company grew out of the current owner’s time spent working within the travel industry. The company’s fully automated website started by offering package nightlife deals in Cancun, Mexico, and was successful enough to add Catamaran Day Trips, yacht rentals, day clubs and premium nightlife packages to the list of services being provided in Cancun. Initially operated out of Cancun, the company has been operated remotely in the U.S. since 2016, and its increasing profitability has amply demonstrated that this business can be run successfully from anywhere in the world. By 2018, the company had expanded even further to offer nightlife service in Puerto Vallarta, Cabo San Lucas and Playa Del Carmen.
Their services have gotten more diverse as well, and include boat parties, the Coco Bongo show and nightclub, premium bottle service with a pre-reserved area and bar credit, and nightlife party passes. Customers are buying a mix of services, with the Coco Bongo Show & Disco making up 36% of sales, compared to 24% for the boat parties, 26% for the Nightlife Party passes and VIP Bottle Service, and 10% for access to the beach clubs. While they offer one-time services, customers are now more likely to purchase multiple services during their vacation.
Year-Round Popularity. Mexican vacation destinations enjoy huge spikes in visitors during the Spring Break season from February through April, and it isn’t just Americans heading there. European groups plan their trips during spring break season to take advantage of the special events held then. While this may be a peak time for Mexican vacations, there are other busy times as well, such as the Semana Santa Easter week, summer break, and in the fall and winter when people escape cold destinations for the warmth of Mexico.
This agency has since enjoyed a wide range of people booking with them, from single individuals to families to groups traveling with more than 100 people. They also work with travel agencies whose customers are heading to one of their four destinations, enabling them to provide an enjoyable vacation experience for their travelers as a terrific promotional opportunity. When customers come back from their trip and post a glowing review, many now return for additional services during their next vacation. Those 5 Star reviews have enabled the company to receive the Trip Advisor Certificate of Excellence for the past 5 years, which honors businesses that achieve outstanding reviews, and is given only to the Top 10% for feedback and customer service. With 300 reviews on all TripAdvisor platforms, this company remains in that top 10.
Marketing drives sales. No single tool has helped expand the company’s customer base, since they rely on a broad array of marketing tactics, including social media platforms (with 6,200+ Facebook followers and nearly 6,000+ on Instagram), email newsletters (with 4,300+ email subscribers), PPC ad spends and remarketing display ads. The company also posts regularly on their social media sites to engage with customers, since their target audience is using these social media sites every day.
In addition, their website has been fully optimized for SEO and they get a healthy 44,000+ unique monthly visitors. These marketing tactics work so well that the current owner spends just 8-12 hours per week on the business, with one employee who handles day to day operations. The owner focuses on being a point of contact for vendors and customers and overseeing the reservation system and booking calendar. Operations run as smoothly as can be imagined.
Because people enjoy making their own schedule and vacationing where and when they choose, online vacation systems are becoming more popular by the day. With a strong reputation in the field, this company has plenty of room to grow and scale.
Contact Website Closers today to learn more about how purchasing this offering will feel just like taking the greatest luxury vacation imaginable.
