Website Closers® presents a brand focused in the Country Girls Inspired Lifestyle Apparel niche. This social media-driven business launched to success via its Facebook and Instagram following. The Direct-to-Consumer website has achieved strong growth as its cult-like following expands and becomes increasingly loyal with ladies that love bonfires, friends and drinks on weekends.
The business offers and sells their custom products exclusively through Instagram and a Shopify-built website. Top-selling SKUs include, but are not limited to, hoodies, t-shirts, tank tops, bags, and other apparel. The humorous nature of the clothing spikes sales on certain occasions, and although sales are strong throughout the year, the company enjoys its best revenue during the holiday shopping season. They can add products or focus their social media on specific lines to balance seasonality and drive sales in slower months. The company has spent significant time trademarking the brand and products, which has increased its social media presence and, subsequently, profitability.
Products are POD (print on demand) and shipped to customers from domestic warehouses, requiring little stock holding or inventory overheads, and allowing ownership the freedom to offer new styles with very little upfront costs. Around 20 orders are currently shipped daily. The owner develops new product designs regularly and that process can continue with new ownership.
Over time, management has systemized this business to the point where the owners spend very little time on operations. As a result, the purchasing, distribution, sales, and other tasks are easily taken care of and offer a potential buyer the joy of seamless and stress-free integration.
The owner spends only 15 to 20 hours weekly on the highly automated business. Most day-to-day operations are taken care of by the lean two-person team. The owner primarily focuses on:
The company employs no full-time staff and only utilizes some POD contractors for fulfillment and a few different POD companies.
The fashion business is more than big; it’s gigantic. With a global market value of $759 billion in 2021, apparel, accessories, and footwear are the number one eCommerce sector in the world. Over the next five years, online fashion’s 7% compounded annual growth rate will put the industry at $1 trillion+.
To this end, Amazon has been a big winner in the transition of consumer shopping habits from traditional retail to eCommerce. Amazon represents an immediate growth opportunity for this business given that they have created an excellent marketplace, not just for buyers, but for sellers too. As a result, the benefits available to entrepreneurs looking to expand online business are abundant. Amazon remains the most prominent eCommerce retail platform and has recorded astonishing growth in net revenue, from $11.5 Billion in 2019 to $33 Billion in 2020. That year, Amazon ranked as the top U.S. company in retail eCommerce sales, taking 38.7% of the market. In addition, studies show that 63% of consumers start their search for a new product on Amazon.
Given the brand’s domestic success, international expansion is an exciting and obvious opportunity. The owners should immediately look at extending their sales channels to Amazon, which makes it easy to expand internationally with their systems and logistics. Then, they can quickly sell locally and internationally on the world’s biggest eCommerce platform and see an enormous boost in revenue. Some outstanding agencies can successfully handle the Amazon store, from listing products, optimizing keywords, implementing PPC advertising, and everything in between. An owner reluctant to take this responsibility on themselves could readily go this route with a high return on investment.
As successful as the business is, they have not yet tapped into the industry’s colossal influencer marketing opportunities, affiliate relationships, email marketing, or focused on Google ads. All options have shown a great return on investment in this niche and can easily be outsourced to specialists or an agency. The opportunities to scale this business dramatically are endless.
The brand has relied on its Facebook page and Facebook ads to generate 90% of its business since 2010, where it’s had incredible success. The social media giant has brought tremendous sales traffic to the site. As a result, opportunities are ripe to pursue influencer campaigns on their primary channels and engage with their extraordinarily loyal and close-knit community.
Taking over this business requires virtually no working capital, save for paid advertising and small contractors’ bills each month. The company has enormous growth potential.
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