14 Year, Award Winning B2B Digital Marketing Agency Specializing in Reputation Management – Also Provides Services for SEM, PR, Web Design & Lead Generation

Pending

Website Closers® presents an opportunity to acquire a leader in its space. This business is very known in the digital ecosystem, providing SEO, PPC, Reputation Management, Public Relations, Web Design, Lead Generation and more for its growing list of happy B2B Clients. The company’s awards and accolades are astonishing – with a laundry list of agencies and companies picking them as the best in class for online Reputation Management – something they are renowned for.

Creating and executing marketing campaigns used to entail running radio and television commercials and print advertisements in publications like newspapers and magazines. However, as the business world accelerates its transition to a digital marketplace, companies can broaden their reach and engage with their target market through digital marketing strategies. Because of this, every contemporary brand that wishes to succeed in the current business environment must incorporate digital marketing strategies into its overarching plan to maximize its campaigns’ effectiveness.

Because it works in many industries and links a company with its clients when they are online, digital marketing is essential. SEO, PPC, social media, and email marketing are some of the most widely used strategies for bringing businesses and their prospective clients together online.

The company’s clients pay a monthly retainer on a recurring basis for services rendered. All participating partners have contractual obligations and are billed before services are rendered. The results speak for themselves with incredibly high retention rates and long-standing customers.

The benefits of digital marketing for businesses include the following:

• Less expensive and more flexible marketing strategies
• Access to customers that exclusively purchase via their smartphone
• The capacity to talk authoritatively about issues relating to your brand or sector
• An opportunity to interact with influencers, gain their respect, and persuade them to support your business
• Opportunities to use various media kinds in marketing campaigns
• The capacity to monitor customer purchase histories
• Getting rid of negative coverage.

The owner primarily oversees the day-to-day operations, coordinates internal marketing to increase sales, and works in coordination with the management team.

The management team is highly capable and works in the following capacities:

• CEO
• COO
• CTO
• CFO
• Director of HR
• VP of Sales
• Director of Lead Generation
• Director of Operations
• Director of Paid Search
• Director of Client Services

The agency is fully remote and has employees throughout the US but is predominantly focused in NJ and PA. Project Managers are the liaison with clients. They coordinate with them, oversee their strategies and provide monthly reporting. The majority of leads are generated via click-through traffic from the company website.

The business enjoys stable revenue throughout the year, with little seasonal impact. Working capital requirements for a new owner consist chiefly of payroll funding and marketing costs on Google and Facebook.

Management has identified several growth opportunities that will drive future revenue and profitability. One key area of focus is the development of partnerships that provide a steady flow of leads. The company has already established new partners this year, which has already begun to contribute to an increase in lead flow. Additionally, it is further emphasizing organic traffic as a means to drive growth. The company believes it can further increase its lead flow and drive future revenue and profitability by continuing to develop partnerships and focus on organic traffic.

Few special skills are required for a buyer to transition seamlessly into an ownership role. It would be necessary, however, to have a solid understanding of digital marketing, paid search, SEO, and content development.

While no business is truly recession-proof, digital marketing is a booming industry as more and more advertising budget is allocated there. Businesses need help growing their digital footprint, and companies’ reputations have become paramount to their success online. The process with which this agency operates can help boost visibility and correct negative search results that impact businesses.

This opportunity is ideal for a strategic or financial buyer looking for a profitable and well-established digital marketing agency with a strong track record and abundant growth opportunities. The seller is open to discussing a variety of deal structures, including cash or equity transactions.