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14 Year Custom Aftermarket Automotive Products Brand – Well Known for their Private Label Suspension Brand – eCommerce and Wholesale Sales Channels


Website Closers® presents a great business that has been in operation for just under 14 years. They have experience offering products in the aftermarket automotive industry. The company was founded to provide top-quality suspension, lighting, and auto accessories at a fraction of the industry-standard price while being fully dedicated to providing unsurpassed customer service. They are a dealer, distributor, and manufacturer whose primary goal is to accommodate their customers with quality products and support they can count on. The focus is on eCommerce and Wholesale at the moment.

This company comes packed with SKUs, both branded and white label, and attracts an abundance of unique visitors to its websites every month, from where it sells products worldwide. The distribution process includes importing and branding their own air suspension components, which are a big seller, and the system parts come from multiple manufacturers. They have access to thousands more products that simply need to be added to the online inventory and are readily available for a new owner.

The business has a strong DTC eCommerce component via its website. A fraction of D2C sales come from eBay, and an Amazon account exists but is not in use. Therefore, secondary retail platforms offer immense potential for the business to expand market share by offering its range to the millions of users of these platforms.

Rising consumer awareness of different auto parts and their technical details drive the eCommerce automotive market. The convenience of purchasing them online, the rising number of vehicles in operation, and the burgeoning number of road accidents are a few factors adding to the market’s growth. Also, the increasing average vehicle age, booming number of do-it-yourself customers, and growing automotive aftermarket are the most substantial growth drivers. With the temporary closure of numerous physical aftermarket businesses during the pandemic, the eCommerce automobile aftermarket saw a significant surge in income from 2020, which continues to grow. Consumer purchase preferences are projected to migrate from traditional brick-and-mortar businesses to online platforms, propelling global eCommerce in the automotive aftermarket rapidly.

Another incredible KPI to note is the lack of seasonality in their sales. The products sell all year round and peak just before tax season due to the upcoming summer car shows.

The customer base is wide and varied, from retired farmers restoring sentimental work vehicles and lifted pre-runner two-wheel-drive customers in the sunbelt to the import tuner demographic. An inspiring opportunity is an expansion into the manufacturing quadrant with a new product line or various new product lines while continuing to dropship suppliers’ parts.

The two owners are the only employees and they focus their time on web development, price changes, customer support, sales, shipping and receiving, and accounting.

The business websites and domains, built on WordPress and utilizing WooCommerce, are valuable in their own right … and some are yet to be developed. Management is in the process of improving the search feature to year, make, and model, which will enhance the customer experience and help them find the needed products more efficiently. As a result, the websites will be straightforward to navigate and incredibly user-friendly. The company strategically attracts visitors via its SEO content, primarily through its well-read blog.

This business has the history, customer base, and service values that consumers love and appreciate, as would a new owner. In addition, there are no specialized systems or skills needed to operate the business making it ideal for a first-time operator to run while presenting enormous growth potential for an eCommerce or wholesale expert.

Contact Website Closers today to find out more about how this company will be revving up your financials in no time.

This Company is Represented by:
Tech, Internet & eCommerce Business Brokers
WC 2675

Asking Price
$ 1,250,000
Cash Flow
$ 316,767
Gross Income
$ 1,308,454
Year Established