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18 Year Home Decor & Furniture eCommerce Retailer of European Imported Goods – 100% Dropship – 80% of Sales on Amazon


Website Closers® presents a thriving eCommerce business that has been successfully operating in the booming home décor and furniture space for more than 18 years. Having established itself as a popular online destination for home furnishings, kitchen appliances, and bathroom products, this brand has experienced steady, double digit YOY growth to earn an impressive revenue that exceeds $2.8 million.

Operating across many sales platforms, including top eCommerce retailers such as Amazon, Walmart, and Houzz, this brand has built enduring customer loyalty for their high-quality products and services. The brand maintains an impressive 5 Star Seller rating on Amazon, with 99% Lifetime Positive Reviews.

This company was founded in 2003 as an importer and retailer of hand-made and hand-decorated porcelain and glass from the Czech Republic and Poland. From the start, this brand has put a strong emphasis on courteous, friendly service that has earned them an incomparable reputation for quality, understanding, and competency in their niche sector. They have quickly expanded over the years to offer a growing list of high-end home furnishing products, including accent furniture, lighting, area rugs, home décor, kitchen and bathroom products.

With a strong Average Order Value of $250, and a current product catalog of more than 200,000 active SKUs for customers to choose from, this market leading brand carries tremendous profitability that any capable buyer could swiftly take advantage of. Already holding an unparalleled industry standing and diverse SKU set, this company’s market reach could be further expanded through impactful marketing improvements such as social media marketing and SEO tactics.

Growing this company further, an incoming buyer could branch into adjacent product categories such as home office furniture and supplies, exclusive art pieces, and more. Exploring opportunities within untapped marketplaces such as Etsy,, and eBay, leveraging an aggressive SEO strategy, and creating a comprehensive PPC campaign are other promising paths to extended success.

With minimal overhead costs, this Internet Business does not stock inventory or ship products from their own warehouse. Leveraging a dropship model, all products are shipped directly from suppliers’ warehouses. With close to 85,000 SKUs listed on Amazon, this company earns 80% of its revenue from Amazon and 20% from a combination of Walmart and Houzz. Employing PPC campaigns on all three channels as well as investing in retargeting for abandoned carts could maximize sales across each of these platforms.

Relying on organic traffic from its social media accounts as well as promotional email marketing during sales events and around the holidays, this company has seen tremendous growth and phenomenal returns. Capitalizing on their email database of 2,000 while adding to this list through more aggressive targeting, a buyer could expand engagement dramatically through the institution of a newsletter along with retargeting tactics. Currently operating a loyalty campaign as well as an SEO-friendly blog that focuses on home decorating tips and advice, this company could utilize their content for stronger outreach campaigns.

The current ownership spends an average of 20 hours per week operating this business while employing one full-time and one part-time Customer Service Representative. The owner’s day-to-day responsibilities include acquiring new SKUs for various product categories, maintaining relationships with vendors, and handling accounts payables, marketing, and maintenance.

Expanding this already lucrative company through diversified sales channels, improving the active SEO strategy, expanding the email marketing campaigns, and finding ways to enter the international stage could are just some of the incredible opportunities open to this strategically developed brand. Building on this powerful platform an incoming buyer could create a furniture empire, or simply maintain the company’s current standing to reap the plentiful rewards.

Over the course of nearly 20 years, this brand has developed an outstanding reputation with Amazon customers and their other sales platforms, giving the new owner a business with an excellent industry and consumer standing. With revenues that already top the charts, a new owner could boost sales and pursue expansion opportunities in almost any facet of the ever-growing furniture industry.

With more than 200,000 SKUs and excellent vendor relationships, this is an ideal opportunity to take advantage of a company that is well-established but still poised for even stronger growth. As shoppers increasingly turn to online purchasing practices, this business could continue flourishing for years to come.

This eCommerce Brand is represented by:

Technology, Internet & eCommerce Business Brokers

Listing ID:  WC2263

Asking Price
$ 1,600,000
Cash Flow
$ 336,288
Gross Income
$ 2,847,898
Year Established