The target has been in business for 23 Years. This eCommerce Retailer caters to the vinyl fence market with a heavy focus on equestrian and livestock-specific fencing and related products. This branded leader in its space features top-quality products with a solid brand presentation, seeing an average ticket value at $3,000 per purchase, selling both B2C and B2B, with a minimum order requirement of $1,500. This business has scaled almost entirely by referral and organic online traffic growth since inception, establishing itself well in one of the broadest verticals within the landscaping/home improvement market today.
This business model currently operates via a drop-ship platform with no inventory requirements and little overhead needed, one of the biggest profit-killers in the sale of online bulk goods. This is a wholly portable and relocatable business. Thanks to this agile platform, little to no experience in the field is needed thanks to the non-technical nature of the product, extant training materials and user-friendly eCommerce storefront. Ownership currently invests a meager ten hours weekly in overseeing profitable operations, leaving the door wide open to invest time in expansion.
New avenues for scale are readily available, such as developing an outbound B2B sales team targeting large, recurring account sales ranging from government to small business, as this is a product applicable worldwide. In terms of marketing, new ownership could potentially double sales right out of the gate by implementing a comprehensive marketing plan to include SEO, PPC, SMO, as well as email marketing and the use of social media to drive traffic. Driven in large part by the real estate business which is seeing average property values continue to notch up higher annually, now is a perfect time to acquire this perfect bolt-on to any business already selling to home improvement or landscaping in almost any capacity.
