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25 Year Veteran eCommerce Retailer in the Tanning & Pool Supplies Vertical


This target is a well-established, branded eCommerce Retailer in the niche Tanning and Pool Supplies sector with a 25-year reputation in the industry. This Internet Business is a top-rated seller on both eBay and Amazon, with all revenue generated from organic traffic and a large email database. This is an easy to run operation with high gross margins (over 70% YTD). It is completely transportable – requiring only a medium size warehouse and a little time each day. With no receivables, there’s instant cash flow – and with the multiple scale opportunities (including already approved launches on the big box store sites), this is a tidy little business that could generate some strong cash flow almost instantly. SBA financing is available for a qualified buyer.

The business sells a large selection of tanning bed parts, but also have a small mix of pool, hot tub, and sauna parts in their 600 SKU inventory. This is a Top Rated Seller with eBay (99.7% positive feedback, 55,000 transactions) and a Five Star seller on Amazon with an average order value of $40. They have a selection of branded products, as well trademarks. They also hold the mold to the most popular tanning bed hinge – making them the only company with access to the product. All products are stocked, but a small percentage are currently fulfilled by FBA.

Owners currently split 30 hours a week between managing this business and two others, so, it’s realistic that this is part time for new owners. While someone is required daily to manage customer needs and monitor Amazon and eBay accounts, there is flexibility in the work schedule and hours.

While there are no employees currently, new owners either need a basic understanding of tanning beds and their parts or be willing to learn. This could easily be run from home – requiring only a large basement or garage to house inventory. Current owners ship an average of 50 per day, with 99% going through USPS.

Sales are completely organic with no ad spend on SEO or any other type of digital advertising at this point, though implementing a comprehensive online marketing campaign is obviously a huge opportunity to garner new business and underscore brand recognition. The business has been approved by two huge big box stores, and – and these new platforms could be combined with the expansion of new product lines (including the trademarked products) to totally revamp the business.

This is a well-known, almost household name when it comes to the very niche market of tanning bed/hot tub supplies. Scaling opportunities are laid out already and promise to be highly lucrative. This is a golden (tan) opportunity!

This eCommerce Retailer is Represented by:

Technology & Internet Business Brokers

Listing ID:  WC2043



Asking Price
$ 462,000
Cash Flow
$ 132,273
Gross Income
$ 361,199
Year Established