The target here is a very high growth, branded consumer product line offering a variety of micro fiber cleaning cloths specifically designed for iPads, laptops, tablets and other hardware screens from their 5-star, 100% FBA Amazon Seller Central Storefront. With the increasing ubiquity of touchscreen mobile electronics and their pervasive coverage of literally all consumer demographics in every market, this sector sees year-over-year growth at an arithmetic pace that is not expected to slow any time soon.
As with many eCommerce companies, the primary sales channel here is Amazon – however, the Company also has an attractive and well-designed dot com storefront driving additional sales growth and offering desirable search results thanks to co-citation of branding on Amazon and the dot com storefront both. The product line sold by this brand includes ten SKUs, offering a variety of microfiber cleaning cloths, protective keyboard covers and cleaning stickers. These items are sold individually and in variety packs improving usefulness to the consumer. In its third year of business, YOY sales are up 50% and YOY earnings are up 70%!
This business utilizes a very low overhead model, by using Fulfilled By Amazon (FBA) warehouses to store, pick, pack and ship all products. Amazon also handle most customer service inquires for its prime customers. Therefore, this business can be operated from anywhere with an Internet connection, without the need for employees, office space and other expenses that go with each of these.
The Company has just touched the surface of its scale potential; there are a number of additional sales channels immediately available, including, but not limited to: expanding the dot com and its online advertising footprint; growing an affiliate base; and expanding the existing product line. Now that the company has built its relationship with suppliers, it will be easy to further expand the business through just product expansion alone.
This business has three performance factors that make it stand out from the rest of eCommerce crowd:
Branding. A new owner can use the brand to scale the ecommerce storefront and the brand on major search and comparison shopping engines.
Scale. Branded Consumer Products can be sold at wholesale, can be expanded to any online channel and can be sold worldwide. Using the power of an established brand, a buyer can accelerate sales and reap a great deal of profit.
Need. The primary products sold by this brand are low cost and expendable, making them evergreen in nature, generating repeat business and appeal to an ever-replenishing customer base of people that purchase more electronic goods.
Business Listed by:
Technology & Internet Business Brokers