Website Closers® presents a thriving eCommerce business in Crypto Gambling. Over the past few years, crypto casinos have exploded in popularity. Both with the mass adaption of cryptocurrencies and with companies like Stake, a leading casino, sponsoring some of the biggest live streamers on Twitch, as well as endorsements with rappers, including Drake, and other influential personalities. This has created a massive audience of users who solely choose to gamble using cryptocurrencies, and the industry shows no signs of slowing down.
The company collaborates with casinos, 16 at present, that pay a $1,000 website listing fee. They also offer banner ads on the front page and charge for a position in the top three “Best Crypto Gambling Sites.” The primary source of revenue is through affiliate deals, and half of all first-time depositors make a second deposit, with some users making more than 100 deposits over the past year.
Because of this company’s niche market, advertising revenue options are plentiful and attract large corporations. The business has multiple existing ad partners, who have been advertising on their pages for long periods, and the site continues to attract more.
Incredibly, the owner has done this without spending any money on advertising. Instead, the marketing strategy consists exclusively of SEO, with Google making up more than 95% of the organic traffic. While slow in the beginning, as one expects with SEO, it has begun snowballing in 2022 with massive growth and rankings constantly improving.
Alongside the strong SEO content, the owner has maintained a strong backlink profile and produced a large amount of diversified copy in a wide variety of languages to ensure global coverage.
A new buyer has numerous opportunities to drive additional traffic through:
- PPC Marketing
- Social Media
- Content Marketing
Additionally, there are always new Crypto Casinos being developed. Management could add additional affiliate sites along with other content to drive more traffic.
The business is ideal for an owner with an understanding of SEO and how to optimize the number of keywords the site is ranking for, as well as increase the positions. Knowledge of WordPress is also essential to efficiently understand the site and how it functions. Basic sales proficiency in maintaining good relationships with current and new casinos, consistent placement fees, banner ads, and potentially other marketing offerings would be helpful and is not particularly complicated. These tasks can easily be outsourced to third parties for an owner without extensive knowledge.
The company has the potential to secure just about any ad partner in this niche. So far, all listings have been solely based on inbound requests, and aggressively marketing to the current, and ever-emerging crypto casinos would quickly catapult revenue.
Hiring third-party contractors for SEO and content development would create additional value. SEO is the main form of traffic for this sort of business. Significant further value could be generated organically from social media with a focused strategy and some effort.
The typical customer is from almost anywhere in the world due to the nature of how Curacao licensed casinos operate, with a few exceptions of alternate licenses. The value of an average first-time depositor is more than $200.
An enticing aspect is that no working capital is required to run this business. However, spending an average of $1,000-$2,000 on SEO would almost certainly show an incredibly high ROI. In addition, this company can be run remotely from anywhere in the world.
To say the workload is minimal is an understatement. The current owner spends one to two hours weekly on the business and has no employees. Daily operations are limited, and tasks include negotiating advertisement deals, onboarding and doing reviews for new casinos, and creating new content for the website.
Expanding into TikTok, Facebook, and Instagram and hiring a sales representative to secure long-term ad deals are all viable options to scale this operation. With astute management, six-figure profits in one to two years are realistic expectations. The market is rapidly growing, and some competitors are pulling in more than 20 times the traffic this site currently does.
