Website Closers® presents a company with an innovative and resourceful approach to content creation. A powerful website dedicated to helping readers understand the world of website hosting, this lucrative offering has built a name for themselves as both an information hub and a leading affiliate in the web hosting community. The key to that unshakable reputation is writing reviews and analysis that provide small business advice in areas such as digital privacy and online trading.
In just over a year, this company has developed stunning affiliate partnerships with companies offering services such as website hosting, website building, and VPN recommendations. This foundation has enabled the company to generate commissions for their reviews, with both monthly and annual plans available to companies seeking their spanning reach and consumer sway.
Their services have turned out to be in high demand across the United Kingdom, where they currently operate. The brand’s value lies in their well-established reputation within the field of website design and hosting. Carrying a growing following, this business is popular among readers who are digitally savvy and appreciate expertise in web services, brand development, and security. This reputation has become the core factor for the company’s success.
The digital nature of our world has radically changed the business world. Just as digital technology plays an ever-increasing part in our daily lives, the corporate world is rushing to keep up with the latest technologies and tools.
Today, customers expect business services to be channeled through highly optimized digital storefronts and online tools. If they discover something newer elsewhere, they abandon those brands that are not digitally connected. For the smartest companies, technological innovations have streamlined distribution and customer service. This is particularly invaluable for those customers connected 24/7 who are looking for the same accessibility from the businesses they shop with. Especially through mobile devices and social media. Every business now has to compete for those customers and leverage digital transformation to improve the overall customer experience.
In 2021, it’s estimated that there will be 2.1 billion global digital buyers, and eCommerce sales this year are projected to account for 18% of all retail sales.
This is the reality that this company is operating in. As more and more entrepreneurs launch eCommerce sites or add a digital component to their existing businesses, they are looking for expert advice to help them create the most user friendly, accessible, and digitally sophisticated eCommerce hub for them. This brand has quickly become a go-to source for this niche expertise, which is why their recommendations help bring on new affiliate partners on a regular basis.
In less than 2 years, this brand has averaged a whopping 50,000+ monthly visitors to their website, and those numbers are growing each month. As long as there are people starting eCommerce websites, a brand like this will have an immensely large market to operate in.
A key aspect of this brand’s success has been their SEO program, which has provided them with tremendous organic traffic. The company’s on-site optimization starts with analyzing the overall digital market and their competitors, which has helped their website get quite reputable. That research guides their content strategy, with the company’s blog representing 70% of their website and their reviews, comparisons and lists comprises the remaining 30%. Being so content driven, the company has also worked hard to ensure their site is keeping up with current SEO standards known to drive web traffic.
The company was founded in 2020 to provide small business with advice on digital matters, and they quickly attracted readers who wanted to better understand the top providers in web hosting and website building. Their website provides reviews of hosting methods, website builders, cloud storage services, and online privacy and trading issues. Their mission, as they noted on the website, is to help fellow UK residents build their online presence, whether through an eCommerce site or a blog. They have pledged to provide honest information based on informative research and to help their readers figure out how to monetize their site.
Their reviews and recommendations have helped brands across the industry become well-known names for providing these digital services and products. Their web hosting recommendations are priced from $1 to $15 a month, and their VPN recommendations are priced between $1 and $8 a month. There are annual plans with discounts for both. Meanwhile, the company’s online trading platform recommendations are free but require a $500 deposit to get started.
Since launching, the brand’s average order value has risen to a staggering $120, and their invaluable readers tend to be between the age of 20-40 and operating their own businesses within the digital world.
The brand’s host sales are now increasing significantly as well, with commissions from partners skyrocketing by 40% around Black Friday. As their review requests continue growing steadily, the company now estimates that they are bringing in countless new customers each month.
This was accomplished with no working capital requirements, outside of the need to post two new articles each month and to optimize their content, which the owners estimate adds up to $500 a month.
In addition to SEO, their marketing tactics include keyword research, content analysis, competitor research, link building and email marketing.
This approach has helped the brand increase net profits month by month with extremely low expenses, and the website could easily be managed by a single person or a full-time contractor. Right now, the owners work an aggregate total of 20 hours each week on the site, with tasks that range from strategic planning to management and research. They have three part-time employees: an SEO specialist, assistant manager, and outreach specialist.
There is clear room for growth, including by launching new strategies. Their domain now ranks for many U.S. search terms not related to web hosting, such as online trading, investing, financial products and home security. Reviews in these fields is a way to expand into the U.S. tech market using income-generating keywords.
In addition to affiliate marketing, there are opportunities for additional revenue through sponsorships and by running ads on their blog. The brand could also increase its link building and outreach efforts and review nearly all digital B2B products to increase profitability.
The rapid shift in 2020 toward online purchases and shopping on mobile apps has dramatically impacted the global business community, prompting companies large and small to re-evaluate their approach to digital. It also launched a wave of new eCommerce businesses.
As long as both shoppers and entrepreneurs continue embracing digital technology as their means for either purchasing goods and making their goods and services available to the buying public, this company has a phenomenal future helping those businesses understand what it takes to succeed in this new high-tech environment.
This Web Hosting Business Represented by:
Technology & Internet M&A
Listing ID: WC2363