This exciting, branded Internet Company is a Unicorn business in the Vitamin & Nutritional Supplements space. The amazing consumer brand developed by this Internet Company has quickly become one of the largest sellers in the Supplements Category on the Amazon.com platform. Very few brand owners in this space have been able to achieve the growth or profitability as the owners behind this great business have succeeded at doing.
With 11 BEST SELLERS on the Amazon.com platform out of 23 primary SKUs, and over $4.3M in TTM Adjusted EBITDA, this company has a proven system for not only ranking products on the Amazon.com platform, but also for ensuring that the products stick to their positions atop the categories they serve.
This eCommerce company is one of Amazon’s TOP 50 SELLERS, making it highly valuable to an investment group due to the sheer velocity of daily sales associated with the business. With volume this big, new products are much easier to rank on the Amazon algorithm with ROI coming much sooner on all new launches.
The company sells a broad array of branded Supplements, from weight management, energy, cognitive health/nootropics, to sexual health & beauty. The company is a highly successful, sticky member of Amazon’s Subscribe & Save program. In a very short amount of time, it has amassed tens of thousands of subscribers (recurring revenue), equaling a monthly recurring revenue rate of approximately of $250,000, and growing rapidly. This recurring revenue piece is projected to exponentially increase as time passes.
This exciting, high growth Internet Company continues to show amazing results, month over month. The company has built a proprietary, fully branded line of Supplements, whose primary sales channel is eCommerce, through the Amazon.com platform. The company also offers its products on its Shopify Web Storefront and has just been accepted to sell on Jet.com, which is expected to accelerate in sales and popularity given the recent Wal-Mart.com acquisition. Amazon represents roughly 90% of sales mix, and the company also sells in Canada and in the UK on the Amazon platform.
The company utilizes Amazon’s Fulfilled by Amazon Multi-Channel program to ship products among all platforms. Therefore, there is no need for an expensive warehouses move – this highly relocatable company can be operated from anywhere there is an Internet Connection.
The company has just touched the surface of where it can go, and can be scaled in a number of different directions, almost immediately following acquisition. The seller is currently scaling by introducing new products, adding products internationally using the power of Amazon’s FBA warehousing, and by expanding to other Sales Channels, including Jet & Wal-Mart.
This unique deal is a diamond in the rough – better work quickly and be aggressive if you have an interest.
