Website Closers® presents a thriving eCommerce business that has staked out a rapidly growing space in the niche field of Nutritional Powders, Supplements & Vitamins. Selling through their Amazon marketplace storefronts in the U.S. and Canada, they have the advantage of marketing proprietary SKUs that are manufactured specifically for this brand. Offering their customers unique, effective and Premium Organic consumables, like their 100% Grass Fed Collagen Peptides Powder, their strong margins are matched by the equally high number of rave customer reviews and 5 Star ratings they regularly receive on the Amazon.com marketplace.
This is an enormously profitable industry, to put it mildly. The global nutritional supplements market was valued at a phenomenal $310.4 billion in 2020, and projections are that it will keep expanding by 6.2% through 2028. Several factors are driving this astonishing growth. Consumers have been demonstrating an increasing health awareness for the past two years, and the convenience of purchasing supplements without the need for a physician’s prescription has made them especially appealing.
So has an aging population of Baby Boomers looking for safe and efficient ways to maintain their health and fitness. The Online Vitamin and Supplement Sales industry has grown rapidly over the past 5 years. The Covid-19 pandemic increased demand for immune system supporting vitamins and supplements, while at the same time making consumers far more comfortable with online shopping through their laptop or smartphone.
This brand has found considerable success and a loyal customer base through Amazon, tapping into the millions of customers who regularly use the shopping platform in Canada and the U.S., to increase its profitability handsomely. The fact that the brand’s track record puts them on a course for immense scale options should make this offering particularly appealing to a buyer.
The brand grew quickly on Amazon. Launched 4 years ago, this company sourced its products from U.S. and Canadian manufacturers, as they set out to dominate the market by providing higher-end supplements, vitamins, and nutraceuticals.
Their products are popular for being natural and organic, containing Probiotics designed to provide support for healthy weight management, increased energy, digestive regularity, reduced bloating and immune system support. Many of their SKUs are pure vegan, 100% unflavored and complete plant protein powder – the kind of supplements that are in the highest demand today, especially for things like Smoothies, which have been a complete meal replacement for many health-conscious Americans.
Their customer base is highly diverse. Amazon has given this product the ideal platform to reach a wide customer demographic. Their typical buyer is quite diverse, ranging in age from 18 to 80, both men and women, and from a wide socio-economic group.
While many of their customers come to this brand looking for products that will assist them in addressing specific health concerns, they also attract professionals who work in the health and wellness industry, a terrific testament to the appeal and sticky nature of the brand.
As customers continue to deliver highly enthusiastic reviews, many stress that these products have become a part of their daily routine, giving this brand a fast-rising Repeat Customer base. At the same time, the brand is getting orders year-round and they now ship between 600 and 800 orders daily.
Operations are expertly efficient. The business uses a 3PL to warehouse and ship products to Fulfillment By Amazon (FBA), in both the U.S. and Canada. Because sales are so strong, the company holds up to $1 million worth of inventory at all times between both 3PLs, and new orders are placed three times a week to keep up with customer demand.
At the same time, this is a highly automated business that does not require a heavy workload from the current owner, who now spends between 8 and 15 hours per week operating the business.
The owner employs three remote workers, including a full-time virtual assistant who runs all aspects of the business during the week, and two part-time VAs who provide assistance and handle customer service emails. This experienced team is available to stay on post-acquisition to help manage daily tasks, including responding to the 15+ customer inquiries that the brand receives daily.
Their marketing is made easy. Being on Amazon has given this brand the ability to focus its marketing efforts exclusively on running PPC ads on that platform. That’s proven to be highly effective so far, but at the same time, it gives the brand plenty of opportunities to scale quickly.
That could include starting a social media marketing campaign that includes affiliate marketing on each platform, and building up their email subscriber database for an effective email marketing campaign.
The brand could continue to expand its SKUs, and in fact the company just launched 4 new products in January 2022.
A major untapped opportunity is to target the wholesale market, with an endless number of top retailers and big box stores in both the U.S. and Canada that regularly sell popular supplements.
The passion among people in North America to stay healthy will continue driving up sales of supplements and vitamins, and this brand is well ahead of many competitors in cultivating a loyal customer base making their products a part of their daily lives.
This company is highly profitable but still at the early stages of its growth curve. Contact Website Closers today to find out how you can acquire this offering …
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