Website Closers® presents an exciting Amazon FBA eCommerce Retailer that was founded in 2007 with the mission of creating Personalized Jewelry for consumers. By focusing on, sentimental and meaningful pieces, the company created the perfect gift, which resonates well on special occasions and holidays. With all products designed internally, this business has effectively created a defensive moat around them by making competition more difficult and profits more sustainable. This venture has established itself as a top brand leader within the specialized field of personalized jewelry and does exceptionally well on all sales channels upon which it sells, especially Amazon.com.
Jewelry is one of the most ancient and enduring forms of personal expression, adorning the wearer in items that can range from simple to luxurious. Personalized Jewelry is in high demand and makes a great gift for just about any occasion. The vertical is a lucrative and evergreening sector, with sales projected to reach $480 billion by 2025. For these reasons, the chance to acquire an industry-leading company in the sector presents a unique and exciting opportunity to any potential buyer, especially with the added bonus of great cash flow and strong product reviews already in place.
Founded 14 years ago with the express mission of creating sentimental and meaningful gift items designed to elicit a connection between the gift giver and the receiver, the business designs simple yet attractive and unique sterling silver pieces that can be connected to any special occasion. They have an increasing Average Order Value that now sits at $42 and carries a 100% positive lifetime Seller Rating on Amazon. This business has done a phenomenal job of keeping its products in view of its highly receptive audience. They have 4 manufacturing studios strategically located across the U.S. to meet Amazon’s Prime requirements and offer 1 to 2 – day shipping across the 48 contiguous American states. This allows the company to instantly pivot to address changing market conditions or shipping bottlenecks.
Approximately 5-10% of their jewelry components come from the company’s U.S. distributor, whereby internal staff then assemble in-house. The remaining 90-95% is manufactured in Thailand. Many of the items are made exclusively for this brand. All products are then sold – fully branded – to earn consumer loyalty and increase customer satisfaction. Sales tend to remain steady during the year, with large spikes in sales one month before Mother’s Day as well as during other holidays.
About 50% of the company’s inventory is stocked through Fulfilled by Amazon (FBA), with the balance placed in their 4 studios in New Jersey, Texas, Maryland, and California. The brand keeps a stock of about $500,000 worth of inventory across FBA and its four studios. In addition to standard FBA orders, the company also ships approximately 100-150 individual orders a day from its studios.
Seeing a steady increase in sales since its inception, the company owes most of its growth to expanding from its Shopify platform to offer products on Amazon. The brand now operates almost entirely on Amazon, which makes up 94% of sales. An additional 4% come from Etsy, and 2% stems from their Shopify website.
This is an exceptionally well-grounded business that has a long-standing track record of increasing sales on products that their customers love and eagerly helps promote through glowing reviews. The fact that the company now has several hundred SKUs – and is developing more – demonstrates the phenomenal growth potential this brand has just with respect to product development alone. Expanding the product line into new categories represents one clear path to a sharp growth curve. The company currently offers more than 300 profitable SKUs at market, with no concentration risks and has an additional 60+ new products currently in R&D.
Further growth could be achieved by exploring distribution to the wholesale market and targeting B2B sales, while expanding the business into new gifting categories such as jewelry for kids, men, seniors, bridal parties and bridesmaids, and a lower priced sub-brand as well as a higher priced sub-brand. Each one of these options offers this amazing company excellent growth opportunities that may significantly boost profitability.
A more aggressive off-Amazon marketing campaign would provide a significant jolt in sales for this already immensely profitable company. That could include growing their email list for a highly targeted email marketing campaign, adding an affiliate program that could be marketed through their social media accounts, creating a membership or subscription box opportunity, and increasing ad buy on Amazon to refine and improve sales. SEO would be helpful as well.
The company is a well-oiled machine with a highly experienced team with SOPs in place that knows how to keep their customer base happy. They operate with an experienced and comprehensive management team in place, which will make a transition very easy to new ownership.
The team also puts a strong emphasis on building a glowing reputation for outstanding customer service. Over 7,000 positive Amazon reviews and an incomparable 5.0 Seller rating are irrefutable evidence proving just how powerful their current process is.
Current ownership dedicates around 20 hours per week to run this business, which includes 10 hours on maintenance and 10 hours pursuing growth opportunities. The company employs a team of 20 employees that includes the leadership team (Director of Operations, Director of Customer Love, Creative & Design Supervisor, and Studio Managers) in addition to studio employees made up of jewelry artisans and packagers.
The brand has worked hard to develop multiple variations on the most successful items they are selling, and they keep a close eye on what competitors are doing. Their products have remained focused on special relationships or occasions, with plenty of unique options for each one. While the company’s history of selling personalized, high-quality pieces has proven highly successful to date, there’s so much more room to grow by having the team continue to design unique pieces for the marketplace – this opportunity is truly limitless and can be expanded to adjacent verticals.
The company has recently transitioned to a PPC agency, which will aid in a smooth transition, especially for those buyers that might not have internal teams to manage PPC efforts.
For any new or experienced buyer, this is an unprecedented opportunity to own a thriving business in the lucrative field of jewelry. One that has built its success on the appeal of gifted items that comment on our most cherished relationships and make lasting memories with loved ones for years to come.
