Website Closers® presents an energetic Amazon FBA Brand with stellar Consumer Reviews offering playful T-shirts, custom shirts, and bulk custom products. Appealing widely as niche gifts, this company’s colorful array of designs, along with their unique custom printing options have drawn in a powerfully engaged audience. In less than four years, this brand has gone from 10 to 26 Parent ASINs (with a large assortment of Child ASINs) and transformed the business into a thriving eCommerce Retailer for both D2C and B2B sales. Offering consumers spirited shirts along with the option to get something made just for them, this company has thrived in the digital space to see great success, especially on Amazon.
Providing products only through their own brand, this company sees an average order value of $23 that drives incredible customer satisfaction and recurring purchases. As the company has the tools to get anything printed in record time, diversifying the product lines would be a swift and easy endeavor. But it’s not the only path to scale since digital marketing and the current Amazon platform offer several other excellent growth opportunities.
T-shirts have always been popular both as gifts and as everyday wear for people of all ages. Optimizing their supply chain, the shirts sourced for this company are blank, and all the printing is custom, this allows them to manufacture all their products in-house. Based in California, this means that all their products are US made and top quality. Starting with lightweight, 100% cotton unisex t-shirts, this brand then makes each one unique with different logos and slogans available, as well as custom options.
Sales have been strong, along with customer reviews, leaving the company with a stunning 99% Positive Seller Rating over the past two years. Their shirts have gained significant praise for their look and feel. The brand has done particularly well attracting female consumers, many of them buying these products for the men in their lives, whether it’s boyfriends, husbands, fathers, or brothers. While sales have picked up and stay steady throughout the year, there is a sharp increase in profits around the holidays when these shirts become popular gift items.
Amazon has proven to be the ideal platform in many ways. The current owner has taken advantage of services such as selling via Fullfilled by Amazon (FBA) – Prime 2 Day Shipping and offering orders via subscription (Subscribe & Save). Amazon has also been the company’s top marketing tool. The brand has grown incredibly through PPC ads on Amazon. Sales have been so strong that the owner stocks up to 40,000+ units, especially around the holidays when sales take off. The vendors provide these products ready to be shipped.
The company offers both D2C sales and B2B wholesaling. For volume orders on the most popular shirts, the company uses silk screen printing which is the most efficient for large volume prints. Amazon has enabled this company to operate in a fully automated way. The current owner spends just 15 hours each week running the business, focusing on putting in new orders for inventory. Customer service inquiries are conveniently handled by FBA, and the owner has no employees or contractors onboard.
There’s quite a bit more this company could be doing as far as digital marketing to advance sales even higher. The company could launch its first social media marketing campaign, creating a new platform to display its SKUs on sites such as Facebook, Instagram, and Pinterest. Video marketing on sites such as YouTube and TikTok would be similarly effective.
The company now has its own Shopify website, although sales are directed to the Amazon platform. The company could start listing its SKUs on this site, adding a second marketplace for attracting customers, and driving traffic both organically and through paid media. Social media posts would be an ideal way to boost organic traffic to this site as well. The site could be effectively marketed through an SEO program that would include use of keywords to boost rankings in search engines, and an educational blog on the website to help expand the customer base.
The website could be used to gather customers’ emails and use that database to launch an effective email marketing campaign that could focus on upcoming promotional deals, new product launches, and upsells.
Of course, the company has the ability to continue adding to its SKUs, and in fact the owner has several upcoming designs now in the testing phase. With plenty of unique and catchy slogans and designs available, this would be an extremely effective way to increase profits sharply. For a company like this, there are an unlimited number of variations on what they currently sell.
Another immediate option available to the company is to expand on Amazon overseas. Amazon’s International marketplaces in Canada, EU, UK, and Mexico could provide an enormous boost in sales. It took this company a short amount of time to find a customer base for a small number of SKUs and to quickly growth this company. And by going International, the business has the ability to leverage the current ASIN reviews on those other platforms, giving them an immediate leg up over the competition.
Gaining unrivaled traction in the consistently growing industry of custom and graphic tees, this company has put their own twist on T-shirt sales that appeals directly to their consumers. Offering American made, top quality T-shirts that range from fun saying to playful images and state symbols this brand has seen incredible revenues. Adding on their opportunities in custom offerings and bulk sales initiatives, this business is on its way lasting, impressive growth.
This Amazon FBA Company Represented by:
Tech, Internet & Amazon FBA Business Brokers
Listing ID: WC2407