WebsiteClosers® presents an Amazon FBA Brand offering consumer Home Water Filtration Products. With 10 years of experience in the space, this company has built a trusted name around clean, reliable, and easy-to-install solutions for everyday households. Their products are sold under 2 registered trademarks, covering a full range of filters for refrigerators, faucets, showers, and more. The brand operates predominantly via their Amazon storefront, where it enjoys a stellar seller rating of 99% and offers Prime status for all its SKUs.
Their reliable supply chain anchors the business, with manufacturing primarily based in Thailand, and lead times typically run around 90 days, ensuring high-quality products that meet the demands of their discerning customer base. The brand’s operations are streamlined using Amazon FBA service, increasing their sales by 95%, and supported by 3PL for enhanced efficiency. Orders are placed monthly, and inventory turnover has improved to 60 days. Average inventory levels falls between $500,000 and $700,000, depending on the season.
With an average order value of $21 and a diverse range of 120 SKUs, this company has identified several avenues for growth. The owner dedicates only 20 hours a week to managing PPC campaigns, monitoring stock, and overseeing listings, supported by a lean yet capable team based across the U.S., Israel, and the Philippines. Advertising is focused on Amazon and Google PPC, handled without any outside agency or consultant. Their product listings do the heavy lifting.
Business Broker Takeaways
1. Operational Efficiency. The company benefits from a lean operational model, with the current shareholders dedicating less than 20 hours weekly to tasks such as ad management and inventory oversight. This low workload presents an opportunity for a new buyer to focus on scaling the business or to further delegate responsibilities to streamline operations.
2. Strong Market Presence. With a well-established presence on Amazon and a 99% seller rating, the business enjoys a strong reputation and customer trust. This, combined with its effective use of digital marketing strategies and subscription services, contributes to consistent revenue streams and customer retention.
3. Growth Potential. The business is ripe for expansion, with clear opportunities identified in new product introductions, marketplace expansion, and enhanced marketing efforts. These growth vectors, combined with the brand’s existing market position, present a compelling opportunity for a buyer seeking to capitalize on the growing demand for water filtration products.
Best Way To Grow
Despite their strong Amazon presence, the business is yet to reach other major marketplaces like Walmart or eBay. Their DTC website has been live but remains underused, with little to no email marketing or retention strategy in place. Some Meta and TikTok ads could give the business more confidence to scale. Adding new SKUs or bundling existing ones would open up fresh selling angles. The brand is also a fit for expanding into other areas of home filtration, including whole-house and under-sink systems.
A buyer looking for a dependable Amazon business with years of solid operations will find strong foundations here, along with clear growth paths. This is a clean, consistent business in a category where demand is high.
