Website Closers® presents an eCommerce Gift Business with a thriving presence in multiple highly lucrative fields. Gourmet foods remain an enormously profitable item, particularly when they get selected as a gift for a family member or loved one that’s intended to be truly special and memorable. Gift giving, in fact, is an extraordinarily fast-growing space, since consumers have demonstrated a willingness to spend considerable amounts finding meaningful gifts that will have an impact – and its just easier to do online. This brand has been selling popular gift sets on Amazon.com that include non-perishable and perishable food items, most of them classified as Gourmet Food, and sold pre-wrapped in beautifully knitted fabric gift bags. In a clear sign of just how popular these gift sets have become and how widespread their customer base is today, while some of the packages are themed for specific holidays or special days of the year (Christmas, Valentine’s Day, Mother’s Day, etc.), they sell consistently well all year.
This is an industry that continues to strengthen. The Global personalized gifts industry is now valued at $25.8 billion, while the food gifting industry in the U.S. is just as strong and projected to reach $26.1 billion by 2024. Gifts that are unique and feel like they were chosen with a higher degree of thoughtfulness and consideration are in high demand today, a key reason why this brand has done exceptionally well growing this business to one that has brought in more than $2 million in gross revenues as their expanding customer base has driven sales consistently higher.
Launched in 2018, the company sells on Amazon, which has become the ideal platform for marketing gift sets due to the low customer acquisition costs and massive traffic. The company went through some detailed research before deciding what to put into those packages. That research included exploring what gift-related keywords had a combination of a solid search volume among consumers, along with an average selling price of $19.99. Based on the 10 keywords that the company discovered, the current owner had an irresistible combination of gift packages that contained items that buyers were searching for, and in combinations that were not being sold on Amazon by any competitors.
That made their gift packages not only unique, but easy to market. The company now sources its non-perishable items from multiple suppliers, while all perishable items are sourced in the U.S. Sales have continued to get stronger and the company has expanded to include additional SKUs that range from towel sets to Halloween items. Now with 14 SKUs at an Average Order Value of $36, they have a growing reputation as the perfect place to shop for gift items for all occasions, and with a diverse selection that includes tea gift sets, Get Well gift sets, Gourmet foods and even plush toys.
Those toys are manufactured specifically for use in the brand’s gift baskets, while the towel sets were made for this company based on their own designs. All products are sold under their brand name except for the Halloween items, which are purchased wholesale. Because the vast number of their gifts are proprietary, the company has no direct competitors marketing the same or very similar SKUs.
Sales tend to peak in May, around Mother’s Day, and again in November and December since this brand is enormously popular as a gift selection over the holidays. Sales, however, remain steady throughout the year, and there is no typical customer for the company, which has attracted sales from buyers across all age groups and income levels. Most of their orders come from people buying gifts and having it shipped directly to the recipient.
Since the company mainly uses Fulfillment By Amazon, orders and processed quickly, and the company maintains a 30-day supply to keep up with the high volume of orders coming in – up to $300,000+ in inventory depending on the season.
Amazon has provided the company with additional advantages that have driven sales. The use of PPC ads on the site has been highly effective, and the company gets excellent feedback from their satisfied customers. They maintain a very high 4.9 Seller Rating on the site, and with their SKUs sold Prime, they have been selected for several Amazon’s choice badges.
The brand continues to develop new SKUs, including an additional Valentine’s Day gift set that will be launched soon. Continued product development is going to be a key scale method for this brand, since there are an endless number of specialized gift set ideas available to them, which could focus on weddings, anniversaries, birthdays, etc.
There are other proven methods to send profits skyrocketing, including increasing their PPC ad spend and launching a social media marketing campaign. The brand’s attractive gift sets would look ideal in social media posts on popular sites such as Facebook, Instagram and Pinterest. The company recently added videos to their Amazon listings and could employ video marketing even more effectively on sites such as YouTube and TikTok.
Any one of these items would be highly effective at driving traffic, but there’s no question that taken together, there is room for phenomenally higher growth.
This is a highly automated business, with Amazon handling so many of the daily tasks around orders and shipping. The current owner spends no more than 20 hours per week on the business, mainly focusing on product development, inventory management and administrative tasks. The owner employs a part-time assistant who knits their gift baskets, while a part-time virtual assistant manages the administrative side of their Amazon account.
Purchasing this acquisition would be a real gift to any buyer’s business portfolio, particularly if the buyer appreciates strong recurring revenues, marketing specialized SKUs that can’t be found elsewhere, and with the ideal sales channel to guarantee not only continued success but also first-rate scalability. With minimal competition, this brand is ideally positioned for a skyrocketing growth curve and to become a leader in the fast-growing gift giving space. Contact Website Closers today so our brokers can provide you with a solid present: a clearer understanding of this brand’s tremendous financial advantages.
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