Website Closers® presents a dominant brand in the women’s underwear and active wear categories as well as the men’s socks and shorts markets. This multifaceted eCommerce Retailer drives an incredible consumer base with enviable Net 90 terms. Leveraging their strategic SKUs, this 6-year established company operates under 2 fully registered and trademarked brands. Utilizing strong supply chain practices, this company relies on Bangladesh based manufacturers. Offering much of their SKU lines through Amazon’s Prime services, this company has been awarded multiple Amazon Choice Badges along with an impressive 97% positive seller rating.
Already a prominent seller in the US and Canada, this company has recently expanded into the EU market which stands to develop into a highly lucrative endeavor for this brand and any incoming buyer. Actively growing on many fronts, these brands have also begun selling plus size products, this SKU line could be made more profitable with active listings on all other storefronts including all three international Amazon boutiques, eBay, and Walmart.
In a uniquely advantageous market position, this company operates with high returns through a balanced mix of Amazon FBA, FBM, and their own warehouse based in New Jersey. This swiftly scalable model lends itself well both to category expansion and dynamic sales platform expansion. Allowing for rapid growth domestically and internationally, this company could be further grown through the development of sales channels on Amazon international and popular retail hubs such as brick and mortar wholesale and Target.com.
Dedicating a full work week to this offering the current ownership is responsible for team oversight, product development and launch, big picture decision making, and marketing development. Minimizing these tasks, a marketing manager and VA could be added to the skilled team. With 3 full time and 2 part time employees, this company’s staff consists of a creative and listing design specialist, a warehouse and inventory manager, and a warehouse worker who picks and packs orders. Working part time, there is also a customer service representative based in the Philippines along with a bookkeeper who works remotely from India.
Already offering fully established wholesale revenue streams, this business could further lead their market segments with firm contracts in spaces such as big box stores, fitness studios including LA Fitness, Orange Theory, and more, and influencer marketing growth. These brands currently engage social media ambassadors, however, working with fitness influencers while engaging in content marketing on Facebook, Pinterest, TikTok, and Instagram are promising techniques for lasting growth and enhanced recurring customer rates.
Averaging 200 daily orders and an AOV of more than $21, this highly profitable offering has been effectively optimizing its margins over the years to form a competitive business model that leads the industry in both quality and service. With this unparalleled reputation, the company has maintained its standards through a factory level quality assurance practice along with guaranteed customer satisfaction.
Selling highly varied SKUs that impactfully minimize seasonality while maximizing year-round profitability, this low SKU concentration offering carries compelling opportunities to scale with SKU line extensions, sales channel development, marketing enhancement, and wholesale build out.
An influential and competitive acquisition this company has 2 trademarked brands that drive phenomenal and lasting customer interest to form an invaluable market standing. From their current growth and industry leadership to their tremendous room for global scaling, this is one firm that will not be on the market long.
