Website Closers® presents a branded and trademarked company that formulates and sells all-natural Sports Nutrition Supplements and other products, including pre-workout powders, protein, fat burners, creatine, testosterone boosters, amino, and immune support.
The cornerstone of the business is that they are one of the only brands in the sports nutrition space that does not use harmful or artificial components. Instead, only natural, safe, and researched ingredients are sourced, which has helped them build an incredibly loyal following of customers since inception. Consumers trust the brand and continue to use its products year after year. The range is competitively priced and comprises superior ingredients to most others in the niche, setting them apart from the competition.
From inception, management’s mission has been to provide the sports nutrition industry with the highest quality all-natural products. In doing so, the client base can rest assured that they’re putting only the safest and most effective products in their body.
The brand has a mighty name and presence on Amazon. It comes packaged with powerful product branding, a loyal customer base, and admirable creative advertisements. The team has built a brand that dominates eCommerce platforms 4 notably Amazon. As a result of the business structure, the team is decentralized, which allows them and a buyer to operate the business from anywhere in the world.
All products are proprietary formulas that have been developed exclusively for the brand. They are sourced through manufacturing partners in the United States. The supply chain model is primarily dropshipping from manufacturers to Amazon fulfillment centers. 90% of inventory is stored at Amazon facilities, from where website orders are also shipped. An additional warehouse in Florida stores and fulfills retail orders.
The typical customer is a female between 20 and 40 with a lifetime value of approximately $60. The business enjoys consistent sales throughout the year, with peaks on Prime day and during the holiday season.
The two managing partners endure a light workload of only five hours weekly. Three silent partners exist; however, no employees are needed to run the company. Daily operations include:
- Overseeing Amazon sales and analytics.
- Managing the supply chain.
- Pushing retailer orders to the fulfillment center.
- Establishing new sales avenues.
PPC management for Amazon is outsourced to an agency in Pakistan. They are only used for new product launches for Amazon, where 95% of revenue comes from.
There is tremendous potential to expand the business via a multitude of methods. An aggressive social media campaign, international expansion, targeting new customers through PPC ads, and selling to big box retailers are enticing prospects. Additionally, outreach utilizing the email list of more than 20,000 customers would help to increase the average order value, repeat customer rate, and order frequency.
This business has the systems, financial track record, and customer base to make expansion straightforward for a new owner with expertise in eCommerce, wholesale, or mass retail.
