Website Closers® presents an outstanding DTC & B2B Home Décor Company with a foothold in nature-oriented products. The company champions craftsmanship and environmental responsibility by offering a wide range of products crafted by artisans from the U.S. and around the world. Established in November 2018 and fully acquired by the current owner in August 2022, and has grown into a well-respected brand in the Home Décor Industry.
This company offers approximately 1,200 products, including live plants (notably unique kokedamas, a moss ball style bonsai from Japan) as well as dried and artificial botanicals. The company also has a variety of pots and planters, including terracotta planters and other proprietary designs. Home accents like wood chains, clay beads, paper mache bowls, and flower frogs are part of their diverse product range. The Brand is known for its upcycled/recycled artificial flowers that are sold at a premium. Seller Financing is available for qualified buyers.
Their customer base is diverse, with over 45,000 customers, including around 3,600 interior designers and 300 wholesale clients purchasing via the website or Faire. Their typical customers are primarily 85% females, earning over $100,000 annually, aged 42 on average, and located in urban or suburban areas.
Operating a hybrid inventory model, 80% of its sales come from stocked inventory, while 20% comes from drop shipping, including some unique designs. The company’s multi-channel marketing strategy encompasses organic search, Google Ads, email marketing, and social media. Significant growth opportunities include expanding wholesale with larger products, increasing trade sales within the hotel industry, exploring marketplaces like Amazon, enhancing presence on TikTok and live shopping platforms, and participating in trade shows. Investment in content marketing, SEO, and personal branding also presents significant growth opportunities.
The company has two part-time staff for operations and uses a digital marketing agency for various tasks. A 3PL partner handles shipping and receiving, with customer service primarily managed through email and occasional phone calls. Financially, the company boasts an average order value of $149 and a 34% repeat customer rate. The company is committed to ethical sourcing and supports artisans through fair trade practices. The company’s proprietary products and flexible operations make it a robust opportunity for growth in the sustainable home décor market, supported by a strong foundation of unique products, a loyal customer base, and a commitment to quality and sustainability. Contact Website Closers to learn more about this acquisition.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are decisive for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Established and Growing Customer Base: The company has cultivated a loyal and diverse customer base with 45,000 customers, including 3,600 interior designers and 300 wholesale customers. The company’s unique product offerings and focus on sustainable home décor have positioned it well in a competitive market. The average order value of $149 and a significant portion of repeat customers (34%) highlight the strong customer satisfaction and ongoing demand.
2. High-Quality, Ethically Sourced Products: The company’s commitment to sustainability and ethical sourcing is a major differentiator. With over 1,200 products, including 200 proprietary designs and exclusive partnerships with artisans, the company has established a niche market. This focus on eco-friendly and unique products not only appeals to modern consumers but also aligns with the growing trend towards sustainability in the home décor industry.
3. Significant Growth Opportunities: There are numerous avenues for expansion, including wholesale partnerships with larger home product chains, increased trade sales within the hotel industry, and entry into major online marketplaces like Amazon. Additionally, the potential to leverage platforms like TikTok for marketing, participate in trade shows, and enhance content marketing and SEO strategies presents substantial growth potential. This business is poised to scale significantly with the right strategic initiatives.
