Website Closers® presents a thriving Print On Demand B2B eCommerce business that provides quick and simple online ordering for a large variety of customized products, which has enabled the brand to grow quickly. Their customer base has continued expanding as they offer plenty of product options, including hats, shirts, signs, stickers, yard signs, and drinkware, among others. This is a business that is highly automated and doesn’t require any inventory. Once the orders come in, they’re processed by the company’s suppliers in the U.S. All products are sold under their brand name.
This company has done exceptionally well marketing to small business owners, who have come to appreciate their quality SKUs, excellent customer service and fast shipping. They are becoming the premiere print on demand option that focuses on small businesses, non-profits and influencers who are turning to them for quality and good pricing. The brand now has a Repeat Customer Rate of 28%.
The Print on Demand industry is undergoing a big growth spurt today as customization becomes more appealing and the technology and software used for these products gets more sophisticated. More and more companies are looking for customized products that can be automatically manufactured once an order is placed, putting their logo, slogan or design on shirts, mugs, tote bags and so much more.
The convenience of these orders has sent Print on Demand eCommerce businesses soaring, since the shift toward digital printing is not only affordable but has little to no order minimum requirements, a very appealing combination for small business owners. The global custom t-shirt printing market, for example, was valued at $3.64 billion in 2021, and projected to reach $7.57 billion by 2028.
For this brand, offering the right products, good pricing and effective marketing tactics have contributed to their sharp growth. Launched in 2020, the company started small but continued to expand. With an Average Order Value of $60, some of their items quickly became top sellers, including custom stickers and hats, which combined make up more than 50% of sales. The company has done well enough that they recently began offering shirts as well.
Operating entirely on their Shopify website, the company has attracted a diverse B2B customer base that includes owners of small businesses, managers of construction companies, real estate agents, and non-profit organizations. The company uses the drop ship model for deliveries, with each order quickly manufactured and shipped by their suppliers.
The company is now receiving 100+ orders per day on average, and these products sell throughout the year, with a small dip in sales over the holidays as business owners focus on year end tasks and their own retail sales. The B2B space has proven to be a very strong one for this company, and their marketing efforts have helped them reach out to prospective customers, with a strategy that relies on both social media marketing and email campaigns.
Their focus has been on PPC ads on Facebook, which have helped expand their customer base and driven sales higher. Considering that the company now averages 60,000+ average monthly visits on their website, it’s obvious their PPC campaign is working as intended.
The same is true of the brand’s email marketing campaign. With 30,000+ subscribers in their email database, the company sends out several emails per week, which is helping to increase their Repeat Customer Rate. After settling at 21%, in the past month that rate has soared to 27.8%, and those numbers continue to steadily climb.
That leaves plenty of strong digital marketing tools to be tapped into to help this brand scale quickly in the future. The company could launch an SEO program which would have the benefit of boosting their ranking in search engines through the use of keywords on their website and in product descriptions, while a blog on the website would also attract more visitors to their site.
PPC ads on Google would also drive sales, and the company could expand their social media presence to include video marketing on popular sites such as TikTok and YouTube. There are additional options available by expanding their product line to include embroidery, an increasing line of shirts, and more laser engraved items. With their success at B2B sales, the company could direct its marketing to both DTC customer sales and to the wholesale market.
In addition to having excellent scale opportunities, a new buyer will take over a turnkey operation; the current ownership spends just 1-2 hours per week operating it. The primary tasks of running this business include checking in with media buyers and their customer support team, who handle the 50+ customer service inquiries that the brand receives every day. The support team handles all communications with customers so most of the company’s daily operations are fully automated.
Projections are that the Print on Demand space will become considerably more profitable in the coming years, as both individual consumers and businesses seek out more and more customized products. This company has done spectacularly well putting its initial focus on small businesses and non-profits, and there are clearly plenty of opportunities to build on their success to expand rapidly.
Contact Website Closers today to learn more from our brokers about how this offering is ready to customize your business portfolio into a considerably healthier one.
