Website Closers® presents a thriving lead-generation business that has shown exceptional and consistent year-over-year growth. There is no “one size fits all” when approaching lead generation. Today there are more methods than ever to target and track prospective customers. The experienced team at this company brings the expertise and resources to execute custom strategies that will be most effective for each client. Campaigns are optimized continuously to increase the volume and quality of leads.
Revenue is driven in several ways. Firstly, generating leads and selling them at a fixed cost, secondly, generating leads and working on a retainer basis and finally, generating leads and working on a hybrid retainer and success fee basis.
The initial process is four-fold and involves the following:
The company delivers leads in real-time to give its clients the edge of immediate connection. They \can configure delivery by any means a client prefers or a combination of multiple options. These typically include:
Email – sent to one or more addresses
Text Message – sent to one or more numbers
Direct CRM Integration – The platform can connect to virtually any CRM with web connectivity
through an API.
Some of the most common systems include:
Salesforce
Pipedrive
Zoho
Sugar CRM
Highrise
Hubspot
InfusionSoft
The business will try to accommodate integration and delivery options for other systems. The owner works only two to three hours weekly on the business. His primary tasks include reviewing ad spending, margins, and lead volume to scale. Two additional employees work in customer service.
The business uses various strategies to customize campaigns. One such key method is driving traffic to a website by getting ranked highly in search engine results for targeted keywords and phrases. While this approach takes some time to achieve optimal rankings, there is tremendous lead generation opportunity for holding those positions. Increasing traffic from users proactively seeking a client’s offerings can provide a steady flow of quality leads without advertising.
The business also utilizes platforms like Google AdWords, Bing, Facebook, and LinkedIn to quickly gain mass exposure to precisely targeted audiences. These certified professionals are experts at creating effective ads and leveraging the tools within each platform to optimize targeting and performance. Furthermore, the company continuously monitors the results and refines campaigns to yield the best return on ad spending.
Social Media can be the most significant driver of leads if managed effectively. However, many businesses need help with how to approach this medium. The experienced team has expertise in developing the right strategies for each brand, amplifying reach, and driving a lucrative flow of social-referral traffic back to the client’s website.
Gaining exposure in the media is a highly effective means of building credibility and visibility for a brand. By leveraging experts within an organization, the team works to position clients as a resource for all types of media channels. This exposure can frequently lead to additional direct inquiries compounding results. When prospective customers see a brand quoted in a major publication, it adds much more confidence to their decision to buy from it.
Email can be a very efficient way to reach new prospects and help nurture existing ones. This makes it a valuable component of Drip Marketing campaigns, and management tailors the approach based on each client. This may include identifying lists to market to, developing creative, and implementing and optimizing tools to automate the lead nurturing process.
With more than 80% of consumers researching on the web before making a purchase, a compelling website is as essential today for every business as a storefront is to a retail store. However, aesthetics aren’t enough. The team works with its clients to develop eye-catching sites, offer resourceful content, are search engine and user-friendly, optimized for lead conversion, and built for a presentation.
If most sales managers had their way, their teams would spend their days selling, not prospecting. These customers seek this team’s expertise to manage their telesales process to engage new prospects and get them to commit to facing time with their sales professionals. Email marketing landing pages are frequently leveraged to maximize these campaigns’ effectiveness.
Two essentials to getting a return on leads are immediate follow-up and scoring and nurturing leads with longer sales cycles. Only some sales organizations have the tools and resources to manage these processes effectively. By working in complement to a team and helping implement automation to help make a lead generation program even more successful, this business has achieved astonishing results.
This company has the client base, team, expertise, and structures that have allowed them to achieve great success and are designed for continued expansion going forward.
