Website Closers® presents a phenomenal opportunity to secure a business that’s taken just 6 years to develop a thriving wholesale market for its unique lip and skin care products. The brand’s wholesale customer base continues expanding, while distribution is increasingly diversified with DTC sales through its Shopify website and on Amazon. They boast an incredible social media following, currently clocking in at over 24,000 Instagram followers and growing.
A loyal customer base is now securely in place, with 75% being women mostly between the ages of 24 and 44, which puts this brand in a highly competitive position as it looks to expand its presence in retail, launch new SKUs, and enjoy maximum benefits from its 680+ brand ambassadors who are helping to boost sales across social media channels.
The combination of a vibrant wholesale market, coupled with rapidly growing DTC sales with huge expansion opportunities as well as already large margins, makes this a deal that doesn’t come along very often. The brand also has plenty of other major attributes to consider.
Their Wholesale Market is Thriving. Within just six years, this online brand scored a major business windfall. The enterprise has developed a list of 34 wholesale customers – and that list is growing.
Today, the brand’s lip care products are sold in 10,000+ retail locations, including top retailers such as Walgreens, Rite Aid, Whole Foods, and many other grocery chains. Wholesale orders now make up 83% of the brand’s overall sales, with 51% being wholesale to retail, and 32% being wholesale to subscription boxes. The company has experienced great success through its array of subscription box partnerships, allowing them to provide subscribers with a unique opportunity to sample the brand’s products. The brand is now selling its 8 top lip balm SKUs to major retailers and has recently benefited from exciting partnerships with major brands within their category.
As they have become more profitable, they have continued to expand their product catalog. There are now 22 products marketed through their wholesale channels, 43 on the brand’s Shopify website and 31 available on their Amazon platform. They are launching two new products this year as well: A 4th tinted lip balm SKU now projected to become their best seller, as well as the brand’s first (and long-awaited) SPF lip balm.
Impressive Publicity And Brand Recognition. As a result of their avid Millennial and Gen X brand loyalty, the brand has gained plenty of strong media coverage, including features in publications such as USA Today, Seventeen Magazine, Reader’s Digest, the Boston Globe, Glamour, and others. The brand’s flagship lip care line is made with USDA Organic ingredients and infused with nourishing oils. Because of the company’s superior products, it has successfully placed over 3 million lip balms into its customer’s hands. This has led to them receiving multiple awards for their product as well as being cited as the best organic lip balm by an accredited women’s magazine.
Scale Opportunities Are Strong. This brand is ideally poised for a major growth spurt. Right now, the company is looking at expanding its Amazon presence into Canada and the UK, where their trademarks are already in place, growing their wholesale/retail business by adding new products into their existing sales channels and adding new retail chains to their customer base.
They also plan to grow their presence on Amazon by investing more heavily in new Amazon PPC ads, as well as entering the profitable gift industry, targeting more than 10,000 gift shops in the US for new retail opportunities. New packaging for multipacks as well as gift sets have been developed and are ready to launch in the 2022 season as well.
Other excellent scale options include expanding and accelerating the growth of their third-party subscription box business, using existing contacts to cultivate more celebrity endorsements, and shifting their marketing focus to popular sites such as TikTok and YouTube.
The brand could also significantly boost an international expansion with visits to foreign trade shows designed to increase their wholesale business and secure agreements with new international distributors.
Everything is fully in place for this brand to experience stunning growth in the near future. As a buyer, wouldn’t you want to oversee that? Contact Website Closers today so we can give you a stronger notion of just how bright this company’s financial future is looking.
This CPG Brand is Represented by:
Tech & Internet Business Brokers
Listing ID: WC2539