Website Closers® presents an American Made Brand devoted to quality, innovation, and protection within the Body Armor Segment. Many of its products are unique in shape and functionality and are sold nowhere else. The business has built its foundation through outstanding supplier relationships and dedication to its customers.
The company’s proprietary solutions, such as its shoulder plates, femoral plates, groin plates, dangler plates, and K9 systems, are unique and unavailable from any other source. Those systems represent a quantum leap in modern body armor design and have vast potential for expansion.
The business utilizes two primary USA Vendors. One produces rigid armor plates, while the other produces soft goods such as plate carriers, pouches, and belts. Management has worked closely with their vendors to modify or otherwise optimize the personal protection systems the business sells. All vendors are US-based, and everything sold is 100% made in the USA, which is very important to its audience.
A hybrid inventory model is used for product fulfillment. Most products are carried as inventory, kept in the company warehouse, and shipped directly. However, some items, especially the higher priced options, are Drop Shipped.
$100,000 in inventory is typically kept on hand at any given moment. That amount varies depending on demand and production schedules. Sales are steady throughout the year, with peaks during holidays when discounts are offered, or anytime geopolitical issues arise that present threats to the general public.
The typical customer is the average American. They come from all walks of life and have a wide range of budgetary limitations. The company sells products to everyone, from government employees to CPAs, doctors, attorneys, and janitors.
Almost all sales are made via the two online retail websites. The sites, built on Shopify, are minimalist and easy to navigate, with all necessary information clearly displayed.
Management places large orders roughly once a month, with five to ten smaller orders submitted to the factory for DropShipping each week. 6 to 12 packages are commonly shipped daily from the company’s warehouse. This equates to around 95% of all shipping, excluding only items needed that are too expensive to keep in stock. Anything with a cost of $500 or greater is DropShipped.
The sellers endure a minimal workload of just 20 to 30 hours combined per week. Their primary tasks include:
The company does not currently seek government contracts, although that is a potentially lucrative outlet for a new owner. It also does not presently advertise to any significant extent, nor has it run many advertisements for the past six months. This represents a significant, potentially untapped market segment that can be explored and expanded significantly.
The business’s Facebook page has more than 140,000 followers, and the Instagram account has around 45,000. In the past, ads were run on both platforms, but over time, that has become less necessary. As a result, management terminated most paid advertising at the end of the first quarter of 2022.
The company’s market presence has reached the point where it has become one of the largest, most trusted, and most well-known armor sources for the general public. All sales are now generated by word of mouth.
There does still exist significant room for growth and expansion in this area. However, the owners’ focus has been on training their teenage children to start and manage online retail businesses. With that in mind, they have intentionally limited sales by not using paid marketing to accommodate this transition better.
Google Ads, YouTube, and the like represent areas identified as sources of future marketing prospects. All of these can be efficiently utilized to great effect should the buyer of this business wish to do so.
The operation is highly systemized and well-oiled. As a result, minimal skills are required to run the company. A new owner will only need to navigate Shopify and QuickBooks on a fundamental level. Aside from that, the packaging process can quickly be taught to any source the buyer wishes to use.
The various products this brand has developed will undoubtedly be used on a large scale by multiple militaries worldwide. While the current market segment is limited, the business has a well-balanced economy of scale for a small, family-run business. With a dedicated team of marketing experts, warehouse managers, and administrators, these businesses can be easily scaled to obtain a much more extensive market segment.
This creates a significant opportunity for the right buyer and allows for a business with unlimited growth potential to be obtained for significantly less than its true value, given its product line’s unique and proprietary nature.
This CPG Company is Represented by:
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