Website Closers® presents a fully branded eCommerce Jewelry retailer that specializes in striking pieces for the African American hip hop market – a growing segment without a lot of competition. This market is both niche and growing to drive incredible earning potential. Carrying an impressive 20% repeat customer rate along with a whopping $150 average order value, this promising company delivers high quality jewelry and services.
With an indispensable customer list of more than 80,000 qualified leads, and a solid website that is already leveraging a dynamic combination of video advertisements, Google AdWords, Pinterest and Facebook marketing, this company still has unimaginable room for growth through product design and development, sales channel expansion, SEO implementation, improved social media practices, and influencer marketing. Jewelry is an extremely visual market, so the addition of social media pages for TikTok and Pinterest are interesting opportunities to help boost this brand’s recognition and bottom line. A high performing offering, this business brings both reliable current growth and incredible scaling opportunities making it solid investment for any business-minded new owner.
Leveraging a 100% drop ship model, this innovative seller drives unrivaled profits with minimal overhead costs. Operating with little to no sunk costs, each individual order is made only after receiving payment from the customer. Additionally, this company targets American hip hop fans between the ages of 20 and 50 who follow or are rappers, singers, and urban trend setters. This specialized targeting process makes every advertising dollar count.
The current owners spend an average of 10-15 hours per week running and scaling this online business. Their responsibilities include posting new product listings, managing Facebook advertising, improving the website, coordinating the supply chain, negotiating the best possible vendor deals, researching market trends, and sourcing new products. There is an immense opportunity to lower the amount of work necessary by hiring a VA to manage the website and track orders.
At the moment, this company has a 4 person remote staff with only one working full-time. There is one fulfillment specialist who works on a full-time basis, 1 part time social media manager, 1 part time customer service representative, and 1 part time manager. A skilled and experienced team, these employees run the daily operations of this lucrative company.
This company’s incredible and rapid growth is entirely due to its strategic media mix. Leveraging Facebook and Instagram pages along with Google AdWords and Facebook advertising, this business drives increasing interest, awareness, and purchases. That being said, there remains tremendous opportunity to scale through the implementation of SEO tactics, the creation of Pinterest and TikTok pages, and improved marketing initiatives on all fronts.
Currently, this companies sells only through their own website, this leaves immeasurable room for rapid scaling through extended sales channels such as Amazon.com as well as wholesale connections for brick-and-mortar Jewelry stores. Additionally, this company would benefit significantly with the addition of proprietary pieces and an in-house Jewelry brand.
This strategically developed company carries a loyal customer base along with incomparable potential for effective and sustainable growth. An ever-growing segment of the Jewelry industry, hip hop styles are a niche and flourishing market that is taking over the high-end day wear jewelry vertical. A well established and auspicious offering, this ecommerce jewelry store is positioned well to anybody looking to get into this space, or for one aspiring to add on to an already successful jewelry business.
