The target is a Scaling, Branded, Trademarked, and International in Scope Consumer Products Company that focuses squarely in the Cable Organization & Accessories Segment, offering high quality, bar-setting products in both the United States and Internationally via various eCommerce Platforms, including its own branded websites and Amazon.com.
This fully trademarked brand only sells its own line of products and is the clear leader on the Amazon Platform, boasting a Best Seller Tag for the Category and 4-4.5 Stars or above on all top sellers. On the Amazon Platform, the company runs a Five-Star Amazon Storefront, consistently ranking in the top 100 in the Consumer Electronics Category. Fulfilling almost entirely via Fulfilled by Amazon (Amazon FBA), this turn-key powerhouse is completely relocatable thanks to all shipments being handled by a third party logistics (3PL) provider, with manufacturer-direct fulfillment to Amazon FBA allowing ownership to focus on growing the business.
Thanks to a smartly diversified array of offerings, this brand avoids the pitfalls of the “Hero SKU” and has laid a firm foundation in which best sellers constitute less than half of overall sales; this makes the brand agile, sustainable, and highly adaptable to almost any consumer climate without the normal SKU concentration seen in a lot of Amazon-centric companies.
This business is currently enjoying 246% YOY growth, has new SKUs in the pipeline already scheduled to debut, a documented business plan ready to transfer & execute, and multiple pending patents are owned in-house. New ownership is armed & armored from day one in what would have otherwise been a highly competitive space with high barriers to entry.
Seeing an average ticket total out at just over $30, this proprietary product line is in a perfect sweet spot – it is an impulse buy associated with some of the most broad-demographic high-ticket destination purchases in any retail market: entertainment products ranging from televisions to home theaters and computers – this builds-in a huge value-add to the business in terms of it’s long-term sustainability profile, lack of seasonality, and robust and reliable profit center. This is an opportunity to not just buy a business – but to very nearly buy an entire product vertical all to itself and dominate it from within the single most salient sales channel today – Amazon.
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