The client is a hybrid direct to consumer and dropship, Branded Fitness Retailer offering a broad mixture of devices, apparel, and accessories focused around targeted pain relief, core fitness, and overall wellness – whether it’s sleep comfort with specialty pillows, support braces for back pain relief, compression wear for the active athlete, or simply fashionable fitness apparel, this business offers a great deal of SKU diversity.
Product lineup totals out at almost two hundred branded items, all sold direct to the customer from a highly polished Shopify website, meaning the customer shopping experience is top notch, and back end maintenance and time sink is minimal.
This branded line clocks an average ticket of just under $40, putting right in the impulse-buy sweet spot for a hugely trendy space, which means it enjoys low seasonality and consistent revenue growth year over year.
This business is currently 100% DTC – ownership invests minimal time in overseeing operations as all orders are remotely fulfilled via 3PL, meaning overhead is nearly zero and OPEX consists almost entirely of marketing and growth effort expenditure.
Moving into the future, this business is a perfect candidate for Amazon FBA expansion – as a sequel to this, international expansion into new markets is a natural next step, allowing new ownership the opportunity to capture substantive incremental gains in extremely short order following acquisition of this turn-key and almost passive profit center. Marketing is ready to leverage – ownership can utilize the existing customer database of nearly 30,000 records to create new and effective email marketing campaigns, push its already organically grown Google ranking, promote new affiliate & social influence programs, expand SEO and paid advertising comprehensively to capitalize on this branded collection. Situated in an evergreen space and perhaps one of the trendiest in eCommerce to date, this is a fantastic opportunity that is priced to sell and scale instantly in the hands of almost any new owner.
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