This listing is a Branded Consumer Products Retailer in the Vaping Accessories, Aromatherapy Products and Herbal Storage Categories. Offering over 900 SKUs, this comprehensive eCommerce Retailer features one of the largest online selection of products and accessories in its space, allowing for exceptional market share thanks to a large, branded variety of vaporizers, aromatherapy oils, herbal extracts, and more.
Currently yielding a $65 average ticket value, this company is achieving YOY growth with a 20% increase in earnings. This branded Internet powerhouse sells across 3 highly polished website storefronts with 25,000 unique visitors monthly. The business is not just dominating a new evergreen niche; it is establishing itself as a branded segment leader, which gives it a leg up on scale opportunities.
With sales driven entirely by its websites, this already agile platform has yet to tap into one of the most salient channels in the world – Amazon with FBA fulfillment options. Channel expansion into Amazon is an immediate opportunity for this business given that over 60% of search for most consumer products begins on the Amazon platform. This business is in a great position to scale in a number of other ways as well, not the least of which is subscription-based affiliate or direct membership programs, as well as outbound efforts, including, but not limited to, direct email marketing campaigns and more.
This niche retailer offers exceptional reach in terms of marketing – it currently boasts a robust SEO strategy, and smartly applied AdWords spend to complement tactical SMO efforts which have served it well to date. And the business is in a niche that has demonstrated a penchant for sustainable growth as it parallels the average consumer’s search for more organic, healthy alternatives to old world lifestyles. Regardless of whether or not you expand the product line, expand DTC sales channels, or expand wholesale channels – this company is ready to be taken to the next level by virtually any buyer.
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