The target is coming to market during a large upswing in sales, and in an online retail segment that is exploding year over year. This company has very clean books, making it a great opportunity for a 10% down qualified buyer via a SBA-backed loan. At only 10% down, the growth alone will make for a very quick ROI when acquiring this company.
The business is expanding month over month, not only via its current category of products (primarily lingerie and waist training), but also into adjacent categories. This Internet Company has sourced a fully branded line of products and does not sell other brands. It\’s focus is 100% on building its own brand, and expanding into additional categories and sales channel over time.
The company currently focuses its sales efforts on its own, branded website. Since no sales are currently generated via the Amazon platform, an immediate and easy growth opportunity is to begin selling product on Amazon.com, including via its Prime Shipping opportunity via Fulfilled By Amazon.
The company has just touched the surface of scale. Besides an Amazon expansion, there are a number of sales channels immediately available to an acquisition entity, by expanding the affiliate base, by expanding to other International markets using the power of Amazon and its worldwide warehousing, by opening up a wholesale line to distributors and brick and mortar shops, and by expanding product lines in both the current and adjacent categories.
The products currently sold by this company include waist and body trainers, maternity wear, gym and workout gear, swimwear, dresses, shaping leggings and more. All of the products sold by this company are focused on helping men and women look and feel better about their bodies, an evergreen need that will always be present given the massive growth of diet-related products in the last 20 years.
This business has 3 performance factors that make it stand out from the eCommerce crowd:
1.Scale: Immediate opportunity to quickly increase sales via Amazon.com
2.Branding: Selling branded product lines increases overall margins.
3.Growth: Even though this company is growing, its scale opportunities offer it to the ability to grow even more aggressively for many years to come.
