The target is an excellent Internet Company that has been successful since inception, and ripe for growth. The company has created a niche, branded product line that sells on multiple platforms, including its own eCommerce website, as well as on Amazon.com. Given its ease of operation, intellectual property value and the simplicity by which the business can be transferred to a new owner (with no need for office or warehouse space), this is a great opportunity for an entrepreneur to pick up a trademarked brand and accelerate it to the next level.
This online company’s trademarked / branded products are primarily in the Garden Tools segment. The products are sold on Amazon using its Fulfilled By Amazon platform, which allows all products to be picked, packed and shipped by Amazon, allows all Amazon Prime customers to receive their products in 2 days or less, and also allows Amazon’s large customer service teams to manage customer relations.
The brand currently sells both on its highly polished Internet website as well as its highly-rated Amazon seller central account. With a low-overhead FBA model, that sells only its own branded line of tools, this company has been able to maximize profits and minimize risk with an on-demand/as-needed human capital model, outsourcing only when the tasking is required.
In addition to its success on Amazon.com, this company’s website has experienced profitable growth since inception, utilizing little to no SEM or paid advertising of any kind. This organic growth is a great sign that in the right hands, an entrepreneur can take this business to a whole new level just on the website, alone. The founder has laid the foundation for incremental sales growth to be had via multiple venues – whether you grow the SKU line, get into wholesaling, or throttle up social & marketing – this business is a well-oiled machine that needs only to go faster and farther with its new owner.
