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Children’s Gifts Products Private Label Brand – 4 Years in Business – Tier 500 Merch by Amazon Account


Website Closers® presents a 4-year established eCommerce Retailer that specializes in the sale of high demand gifts, stuffed animals, children’s décor, and novelty 3D mugs. Selling entirely under their own private label brand, this varied and energetic company carries a 98% Amazon Seller Rating with solid product reviews. Offering a strong foothold within these lucrative verticals, this online retailer has an Average Order Value of $17.40 and 70+ SKUs to drive ever increasing profitability and awareness.

In addition to their current growth, this company can be effectively scaled through the creation of a multi-channel marketing plan (SEO, Affiliate, Influencers, etc.), more SKUs, the development of retail distribution channels, and the expansion into adjacent verticals. As an industry leading private label brand, this company is a 500 tier Amazon brand that brings a solid foundation to the table that has straight forward scale opportunities immediate available.

With a 90%+ ROI on most products, this company operates on a 100% inventory stock model. With a balance of Amazon FBA and 3PL, this company also works with a 3rd party inspection agency to for Quality Assurance. An amazingly impactful mix, this highly rated company carries an enviable Amazon status that is also ready to launch in EU, UK and elsewhere. Expanding sales channels like this is an exceedingly powerful growth strategy that Amazon makes easy with its global footprint and shared reviews.

Leveraging a varied marketing mix, this company could also be expanded through social media improvements and paid targeting. Currently, this business utilizes PPC, Sponsored Ads, Sponsored Brands, and Headline Ads to drive increased awareness and sales on Amazon. While effective, this method does not yet target brand personality and community building which is a tremendous and untapped market for children’s products and gifts. Brand building could be similarly achieved through the creation of more, fully branded products, some of which are already in the pipeline for seamless growth throughout this business’ transition.

Demanding very little of the current owner, maintaining this company’s impressive growth rate requires 5-7 hours of work each week. At the moment, the ownership is responsible for product research, product development, and PPC oversight. Additionally, this business works with 2 remote workers who are based in the Philippines. The first is a full-time virtual assistant, and the other is a part time graphic designer.

With three distinctly profitable categories, this company sells stuffed animals, mugs, and children’s décor. Accounting for about 25% of this company’s revenue, their top selling product is a plush sloth toy that appeals both to children and to young adults. Building on this offering, this company now sells sloth mugs and children’s décor as well. Providing a myriad of animal and fantasy themed options, this company capitalizes on the whimsical to bring in customers and keep them coming back.

Already in a dramatic growth phase, this company is highly lucrative and immensely scalable. From the new products already in development to the boundless other opportunities available to this Internet Business, acquiring this company is a solid strategic decision for a buyer with any background. Whether looking to maintain, expand, or incorporate this offering, this positive and dynamic brand is in a great place to help the lucky new owner achieve their lifelong goals of owning their own business.

This eCommerce Brand Represented by:

Website Closers

Technology, Internet & eCommerce Business Brokers

Listing ID:  WC2172

Asking Price
$ 1,250,000
Cash Flow
$ 293,429
Gross Income
$ 1,278,068
Year Established