This Consumer Brand offers a variety of Beauty and Personal Care products primarily focused on women shoppers. The brand embodies a very simple mantra: “Take care of your body. It’s the only place you have to live in”.
Beginning with a foot pedicure tool that solves a typical, personal foot problem , this eCommerce company has expanded to hairbrushes and other personal care products, but has just started to scale its product line – they have yet to add to their assortment many products that other, similar brands offer – an immediate opportunity for an acquirer.
This eCommerce Company’s products primarily sell on Amazon, and the associated ASINs hold a number of Amazon’s Choice badges for keywords associated with the products sold. The Amazon Account contains 7 products – 12 SKUs in 3 product offerings – in hair, foot and skincare – within the health and beauty categories.
This niche retailer has also performed continuous and extraordinary marketing to promote its brand and products: its pedicure tool’s Youtube video is now shown on page 1 of Google for the keyword “callus remover”. This video, with 402,000+ views as of the date of this offering, has brought and will continue to bring organic traffic/vistors to its product listing on Amazon. Its callus removers were also aired on local and national TV channels in 2016. Its customers include Kevin Herrington, the original Shark of the TV show, “Shark Tank”, and Dominique Sachse, a TV host at KPRC in Houston – and also an influential Youtuber as brand ambassador. These relationships and the marketing infrastructure built so far would greatly benefit a buyer of this great company.
Currently selling on Amazon US and EU, this brand has earned top marks on Amazon, living comfortably in the very desirable $15 average ticket range, ultimately seeing 121% YOY growth. Selling primarily through their 5-STAR Amazon Storefront, this company is also somewhat diversified in its channel mix, including the utilization of WalMart.com, eBay.com and a highly polished Shopify website storefront. Fulfilling the bulk of its orders via Amazon FBA, this business does utilize a minimal warehouse with very low overhead, used both to stage for FBA shipments as well as for order fulfillment in cases where direct shipment will yield higher margins vs paying Amazon’s fees.
With very little warehouse needed for storage, a great deal of flexibility is allowed for ownership from both an operational and scaling perspective. This is a highly turnkey opportunity where growth is immediately available. Scale opportunities are obvious – to date, very little paid advertising or SEO has been implemented, nor have social presence efforts truly been engaged; additional SKUs are available from existing suppliers, meaning the lineup can be expanded rapidly with little to no investment from trusted sources – no matter how you cut it, this is a home-run opportunity in nearly every way for almost any buyer.
